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Exclusive Blog Posts

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

Google Fighting Bad Ads

Bad Ad

 

Google is constantly battling back the tide of shoddy ads and outright scams being posted as ads on their network every hour of every day. According to Google itself, they pulled over 350 million bad ads from their service in 2013, a significant amount more than the 224 million they pulled down in 2012. Are more bad ads being uploaded? Probably, but the main cause of the increase of that number is Google getting better at spotting and separating the bad from the good.

In fact, there were actually less bad advertisers trying to get through this year. In 2012, they estimated 850,000 spam, counterfeit product sellers, and other bad advertisers tried to use their service. In 2013, that number dropped down to 270,000, which is a pretty significant drop.

Mike Hochberg, Director, Ads Engineering explains, “In part, we attribute this decline to scammers — counterfeiters, for example — being thwarted by our safety screens and searching for less-secure targets.”

If you’d like to know more about how Google focused on busting bad advertising practices in 2013, check out the infographic below. It’s made by Google and it covers what they cut, why they cut it, and should give the smart marketer some insight to make sure they never end up on the list.

Bad Ads Infographic

 

Original post on Wikimotive's blog by Daniel Hinds

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