Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

Facebook Adds Trending Section

Facebook Trending

Facebook is on the bleeding edge, the hippest of the hip and the newest of the new, that's why this week they decided to officially roll out a new feature that has only been on Twitter for oh, about...forever? We are, of course, talking about the new trending function. Some of you may have seen this phase in and out over the past few months, if so, congratulations! You were test subjects! If you haven't seen a trending section and still don't know, just be patient. Facebook is officially rolling it out globally over the next few weeks. What will it mean for your digital marketing efforts? Not a lot right away, but lets take a look at how it functions so you can get ahead of the game!

Essentially, it works the same as Twitter's trending hashtags. As you can see in the image below, you'll see a list of topics and clicking those topics will bring you to pages of people talking about the news and the news itself. Not everyone's trending box will be the same though. Everyone will receive global news of importance, but you'll also be given news important to your specified interests and Likes.

Screenshot

As far as marketing goes, my money is on Facebook adding advertisements to the trending area. It's going to start with just news, and it'll stay just news long enough for everybody to expect there to only be news in the box, and then one day they'll pull the marketing switch and that's when you want to be invested. One day people are reading about the latest world news, the next day one of their headlines is "BREAKING: Doritos Contain Bold Flavors!"

It may not be especially elegant, but mark my words, that's exactly how it's going to play out.

 

Original post by Zach Billings on Wikimotive's blog.

 Unlock all of the community & features  Join Now