Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Timothy Martell

Timothy Martell CEO

Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

Top 5 Luxury Cars for Any Type of Terrain

Many automotive companies make luxury vehicles that can be driven on different terrain. If you like to take road trips to cities, forests, hiking trails, a…

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

Facebook Adds Trending Section

Facebook Trending

Facebook is on the bleeding edge, the hippest of the hip and the newest of the new, that's why this week they decided to officially roll out a new feature that has only been on Twitter for oh, about...forever? We are, of course, talking about the new trending function. Some of you may have seen this phase in and out over the past few months, if so, congratulations! You were test subjects! If you haven't seen a trending section and still don't know, just be patient. Facebook is officially rolling it out globally over the next few weeks. What will it mean for your digital marketing efforts? Not a lot right away, but lets take a look at how it functions so you can get ahead of the game!

Essentially, it works the same as Twitter's trending hashtags. As you can see in the image below, you'll see a list of topics and clicking those topics will bring you to pages of people talking about the news and the news itself. Not everyone's trending box will be the same though. Everyone will receive global news of importance, but you'll also be given news important to your specified interests and Likes.

Screenshot

As far as marketing goes, my money is on Facebook adding advertisements to the trending area. It's going to start with just news, and it'll stay just news long enough for everybody to expect there to only be news in the box, and then one day they'll pull the marketing switch and that's when you want to be invested. One day people are reading about the latest world news, the next day one of their headlines is "BREAKING: Doritos Contain Bold Flavors!"

It may not be especially elegant, but mark my words, that's exactly how it's going to play out.

 

Original post by Zach Billings on Wikimotive's blog.

 Unlock all of the community & features  Join Now