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Jared Hamilton
From: Jared Hamilton
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Timothy Martell

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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

3 New Pinterest Updates

Pinterest Marketing

Guess who is already back in the headlines making waves in the social media marketing world? It’s Pinterest! (You don’t get any credit if you read the title, that’s cheating.) That’s right, the social pinboard site is expanding again, this time bringing three pretty interesting user experience offers to the table. Let’s take a look at what they are and what they mean for your social media marketing efforts.

1. Personalized Home Pages

This feature is slowly rolling out to everyone. Essentially, you’ll see a “personalized for you” link appear in the top navigation, that’s the bars at the top left of your screen. Some users are reporting not seeing this link but still seeing the change. If you have the updated homepage, what you’ll see if a collection of words and topics on pins that are essentially categories. The categories are all different sizes, relating to either how many pins are inside or how relevant that particular category is to you. As a marketer, this means you need to start paying attention to the categories your posts may fall into. Develop cohesive themes that cover all your products and stretch across multiple boards.

2. GIFs

Whether you take your G’s hard or soft, the gif is coming to pinterest. This feature is live now for all users. All you have to do is upload a gif the same way you would an image. Once uploaded, a little play button will appear on the bottom corner of your gif. Click that to get rolling!

3. Recipe Search

This is probably the coolest of all the new Pinterest features. Not only does it let you search directly for recipes (one of Pinterest’s most popular categories), it lets you filter recipes by dietary restrictions like vegan, vegetarian, gluten, paleo, and more. Just search for a particular dish or even kind of food, and then in the search results switch to the “All Recipe” view. Once there, you can filter by diet type!  This doesn’t mean a lot for businesses yet (unless you work directly with food!) but it does paint an interesting picture for the future. Say you’re a used car dealer. How long before Pinterest picks up on words like “used” or “lease”? Just something to think about for the future!

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