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Timothy Martell

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Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

Keeping Old Sites Fresh

Old Site SEO

 

A lot of people wonder how long it takes to get a new site indexed and ranked, but people do not often consider the flip side. Namely, how do you keep an old site fresh in Google's eyes. Of course, lots of old sites rank just fine. In fact, some old sites are low quality and still rank well through sheer number of backlinks pointed at them. However, some old sites are watching in agony as brand new sites come along and usurp their decades long ranking throne in just a few short months. How do you keep this from happening to your old site that's been around the block a few times? Matt Cutts answers the question in this week's Google Webmaster Tools video.

Essentially, the answer is not to coast or rest on your laurels, however nice and cushy they may be. This is especially true if you are in an industry that is always evolving (like search engine optimization for example) or even an industry that overhauls itself every few years. If you are number one in the rankings but you don't add to your lead, new sites will come along, churning out page after page of content, and before you know it, they have you beat. To keep up, you should NEVER STOP PRODUCING NEW CONTENT, no matter how comfortable your lead is.

The other aspect to consider is design. If your site is ten years old, it may look like its ten years old. Just like kids today scoff at the effects we thought were so cool in movies of the 80's, the average internet user instinctively can tell if a site was designed in the 90's or even in the early 2000's. Just like clothing styles evolve over time, so do websites. So if you want to stay competitive, you need to make sure your website keeps up with the times.

 

Original post on Wikimotive's blog by Tim Martell.

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