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When I was a younger man I used to dismiss statistics in the marketing world. It’s easy to have an arrogance when you are young, isn’t it? I would find myself resenting the experts and thinking that I knew best, even when I had very little to base that off of. As I grew older and more experienced in the industry, I found myself shaking my head at my young confidence. A true expert is never done learning and can always stand to take in a little more wisdom. It’s true what they say, after all. The more you know you know you don’t know sh*t.
Anyway, that was my long winded way of introducing the infographic I have for you today. It’s 20 Captivating Marketing Statistics that will drive 2014. It contains industry trends and hard facts even an arrogant youth would find hard to ignore (not that they won’t try). Some of it is old news but a lot of it is actually pretty interesting. Especially the “What to Consider for Your Digital Audience” section. I know I’m going to make a few tweaks based off of those numbers.
Check out the infographic below and let me know what you think. And, as always, if you have any questions, don’t hesitate to ask!