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If you follow the SEO industry, you'll know that there's a constant debate about whether or not the practice is really "SEO" (search engine optimization) anymore. Because for the most part, it's not. Sure we still do on-page optimization that helps create search-friendly pages, but that's only one small part of what most SEO companies provide moving into 2016.
Instead, most of what Wikimotive does as an SEO company boils down to one core principle: creating value. There's no room for outdated, time-wasting SEO tricks anymore. You either add value to everything you do or you won't succeed.
But if you're looking for a little advice on how you can succeed with SEO, you're probably wondering how to go about creating value on your site or your client's sites. Below, I'll discuss two of the most important components of SEO and how you can use that core principle of creating value to do better work each and every day.
Before you, or anyone who writes for you, ever starts writing a piece of content for your website, they need to take two things into account: the audience and their goals.
What does that mean?
Think about content like advertising. You wouldn't start an advertising campaign unless you knew the audience you were targeting, would you? Of course not! Especially not online, where you have the most advanced targeting tools at your disposal.
You need to define your audience in order to properly discover ways to better serve their goals. If you were to simply start writing based on the information you have on the subject, you wouldn't be able to add a personal touch that grips readers and convinces them to convert.
Doing this also aids in your fundamental SEO goals, as the closer you align your content with what people are searching for, the more relevancy your content gains within the target topic. You'll find Google is better able to decide where to rank you if you simply focus on satisfying the needs of the end user.
But what does this process look like?
If you're confused about how to analyze your audience and discover their goals, here's a quick step-by-step guide to getting started:
Once you've gone through this exercise, don't just set the data aside and start writing. The best way to actually apply it is to create a content outline that utilizes the goals you addressed and presents the content in a way that reels in the intended audience.
From here, you'll have a set-in-stone guide that allows you to succeed with each and every piece of content.
If you're having trouble with link building, your failures likely come down to one core problem: you're not thinking about adding value. You're reaching out to potentially hundreds of sites--potentially in an automated way--without thinking about what you can do for them. That's because your goal is to have them do you a favor.
But why would they do you a favor by linking to your site? What do they gain? Absolutely nothing.
Instead, start thinking like your prospect--just like you'd think like a search user to create great SEO content. Ask yourself: what would motivate this person to link to my site? What problem can I solve for them?
Here are few of the link building tactics you can motivate someone to link to your site by solving problems:
Regardless of the tactic you use, it's important to always keep value in mind. Think of it as the content creator's mantra. Because the second you slide back into old habits, you allow your content to slip in quality. And unless you're happy with subpar results, you can't allow this to happen.
Originally Published to Wikimotive.com on November 16, 2015.