Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Automotive Internet MarketingThe more I talk to car dealers, the more I realize that we are in the middle of a "breakout" age for marketing online.  We hear from so many Internet managers, general managers, and even owners about how they are ready to take their Internet marketing to the next level.

The question is, "What is the next level?"

With so many options available for getting inventories, branding, and additional services out to the masses, it can be a daunting task to choose how to spend the Internet marketing budgets properly.  Most dealers are starting to allocate more money to the Internet and less to traditional media, but the different options make putting together a proper strategy challenging.

Websites.  Microsites.  Online classifieds.  Vertical search.  SEO.  PPC marketing.  Banner advertising.  The list goes on and on.

As a biased participant in this, it's easy for me to say that the dealer's website is by far the most important component of their Internet marketing presence and that they should spend a good portion of their budget to create and compliment this factor.  As someone who has been working with the car business for over a decade, I can say that, regardless of which side I am personally involved, it just makes sense to put your website front and center, first and foremost when it comes to advertising on the Internet.

I've said it before: the primary dealer website is a "virtual dealership" that should be treated as its own distinct entity.  It should not be something that is thrown up by the cheapest possible vendor.  As we go forward in these tough times, putting your primary website first will be the key to success.

Read more by Richard Valenta on this blog.

Person Richard Valenta
Right click for SmartMenu shortcuts
 

 Unlock all of the community & features  Join Now