Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Automotive Internet MarketingThe more I talk to car dealers, the more I realize that we are in the middle of a "breakout" age for marketing online.  We hear from so many Internet managers, general managers, and even owners about how they are ready to take their Internet marketing to the next level.

The question is, "What is the next level?"

With so many options available for getting inventories, branding, and additional services out to the masses, it can be a daunting task to choose how to spend the Internet marketing budgets properly.  Most dealers are starting to allocate more money to the Internet and less to traditional media, but the different options make putting together a proper strategy challenging.

Websites.  Microsites.  Online classifieds.  Vertical search.  SEO.  PPC marketing.  Banner advertising.  The list goes on and on.

As a biased participant in this, it's easy for me to say that the dealer's website is by far the most important component of their Internet marketing presence and that they should spend a good portion of their budget to create and compliment this factor.  As someone who has been working with the car business for over a decade, I can say that, regardless of which side I am personally involved, it just makes sense to put your website front and center, first and foremost when it comes to advertising on the Internet.

I've said it before: the primary dealer website is a "virtual dealership" that should be treated as its own distinct entity.  It should not be something that is thrown up by the cheapest possible vendor.  As we go forward in these tough times, putting your primary website first will be the key to success.

Read more by Richard Valenta on this blog.

Person Richard Valenta
Right click for SmartMenu shortcuts
 

 Unlock all of the community & features  Join Now