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Jared Hamilton
From: Jared Hamilton
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VerisignOne of the most perplexing aspects of working with special finance customers is that many are reluctant to give the information necessary to grant them a loan.  Just about everyone understands that you need a job, a social security number, and a residence to get a car loan, yet they are often hesitant to reveal this information, especially when they're visiting a dealer's website.

The average car dealer website only generates a handful of credit leads per month, yet many of our clients have seen over 1,000% increase in credit leads the first month they get our websites.  There are three reasons that our 30-Second Credit Application is more effective:

  1. 3 Step Lead Capture - Our credit application is broken into steps with friendly video that walks prospects through the process.  If they finish step one but leave the application during the subsequent steps, you still get the important information in step one: name, phone number, email.
  2. Flexible Interface - Some dealers capture a lot of data in the first step, opting for a more detailed picture of the customer.  Others use a simple 5-liner in the first step, then gather more information later.
  3. Security - Our credit apps scream of security throughout the web page.  From the "https" designation to the clear VeriSign badge to the green security toolbar interface, it is very clear to consumers that their information is completely secure being submitted to you.

Instead of continuing with your long, intimidating form that only captures the lead after the customer has made it all the way through, consider following in the footsteps of one of our Tennessee Ford Dealers who is receiving 15X more credit leads than they were before they signed on with us.

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Read more articles by Jim Bradford on this automotive blog by TK Carsites.

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