We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Every four years, many people hold their breath. It's not their lungs that they tighten up - it's their pocketbooks. Non-essential spending is pulled back and the car business takes the hit.
I'm talking about Election Day, of course. When we decide as a country who to put in the White House, there is a natural tendancy for many to delay major decisions until after the results. The funny part is that, regardless of who wins, those people who were waiting are still going to buy a vehicle regardless of which side they were on.
Call it the "Brace for Impact" philosophy. Call it whatever you want. People who need a car will buy a car. Even if the election has very little impact on their purchasing decision, it's a common perception that it will, so people wait. With the economy in its current state, this is probably amplified even more.
Get ready. The flood gates will creep open slowly over the next couple of weeks. Then, of course, we get into the Christmas holiday, but it will be followed by a new year, a new budget, and tax returns around the corner. It's hard out there for many dealerships right now (especially those who don't have a killer website) but better times are ahead for the car business.
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Read more by Joe Turner on this TK Carsites blog.