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TK Carsites

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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Presidential ElectionEvery four years, many people hold their breath.  It's not their lungs that they tighten up - it's their pocketbooks.  Non-essential spending is pulled back and the car business takes the hit.

I'm talking about Election Day, of course.  When we decide as a country who to put in the White House, there is a natural tendancy for many to delay major decisions until after the results.  The funny part is that, regardless of who wins, those people who were waiting are still going to buy a vehicle regardless of which side they were on.

Call it the "Brace for Impact" philosophy.  Call it whatever you want.  People who need a car will buy a car.  Even if the election has very little impact on their purchasing decision, it's a common perception that it will, so people wait.  With the economy in its current state, this is probably amplified even more.

Get ready.  The flood gates will creep open slowly over the next couple of weeks.  Then, of course, we get into the Christmas holiday, but it will be followed by a new year, a new budget, and tax returns around the corner.  It's hard out there for many dealerships right now (especially those who don't have a killer website) but better times are ahead for the car business.

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Read more by Joe Turner on this TK Carsites blog.

Person Joe Turner
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