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Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

adam_barrow_fordWhile attending BlogWorldExpo 2009 in Las Vegas last week, Jared Hamilton was able to discuss social media with Ford representative Adam Barrow. While Ford is considered way ahead of most of their competition when it comes to understanding and implementing a proper automotive social media strategy, there are still deficiencies in the way that Ford engages with their dealers to help them achieve the same success. Barrow described the philosophy at Ford by saying, "As we continue move towards this mindset of empowering users online, saying 'Give us your thoughts, give us your capabilities and share it' with us really standing back and staying hands off, being open to let the conversation just flow." "I think you guys are doing an incredible job," Hamilton replied. "I think you guys have really got the right things going, but what I think you guys need to do at this stage now is that you're nailing over here (on the OEM side), you guys need translate over into the dealers' side and start giving the dealers more freedom. Start pushing the dealers to share." Hamilton continued, "If you start pushing that to the dealers' side you guys will explode your efforts. You'll double it overnight." Watch the whole video here. * * * Read more about Automotive Social Media on this blog.

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