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adam_barrow_fordWhile attending BlogWorldExpo 2009 in Las Vegas last week, Jared Hamilton was able to discuss social media with Ford representative Adam Barrow. While Ford is considered way ahead of most of their competition when it comes to understanding and implementing a proper automotive social media strategy, there are still deficiencies in the way that Ford engages with their dealers to help them achieve the same success. Barrow described the philosophy at Ford by saying, "As we continue move towards this mindset of empowering users online, saying 'Give us your thoughts, give us your capabilities and share it' with us really standing back and staying hands off, being open to let the conversation just flow." "I think you guys are doing an incredible job," Hamilton replied. "I think you guys have really got the right things going, but what I think you guys need to do at this stage now is that you're nailing over here (on the OEM side), you guys need translate over into the dealers' side and start giving the dealers more freedom. Start pushing the dealers to share." Hamilton continued, "If you start pushing that to the dealers' side you guys will explode your efforts. You'll double it overnight." Watch the whole video here. * * * Read more about Automotive Social Media on this blog.

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