When I first heard the concepts behind having an Automotive Marketing Boot Camp
, I had to shake my head.
"Why didn't I think of that?"
We've always had the luxury of having JD Rucker and his expertise at our disposal. Recently, we've had the pleasure of getting more expert advice from both Paul Rushing and Brian Pasch. While we've been trying to determine the best way to "bottle, package, and sell" this magic, the three of them came up with it themselves.
Automotive Marketing Boot Camp. It just makes sense.
As dealers learn more about how to handle their own marketing and take their own futures into their hands through social media, SEO, microsites, and other forms of marketing, we've remained cautious supporting this for our dealers simply because doing it wrong can often cause irreversible damage. We are confident that those who take advantage of the Boot Camp will not only be ahead of their market, but will also be prepared for the changes that are coming down the road.
Many dealers are starting to realize that they can get more "bang for their buck" by reducing their traditional advertising spends and redirecting that money to a broader and more intense Internet marketing strategy. With JD, Brian, and Paul leading the way, we at TK Carsites are not only proud to endorse their efforts, we are also embracing the idea in the form of sponsorship.
Ladies and Gentlemen, this is a monumental idea. There is nobody in the in or out of the industry more qualified to help dealers maximize their marketing potential better than Rushing, Pasch, and Rucker. I know all three and have been amazed at their combination of grasp and explanation. They each have the gift of knowledge, but more importantly they can use this knowledge to demonstrate clearly how to put these concepts into practical applications.
We look forward to being there before NADA 2010.
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Read more from Jim Bradford
on the Driving Sales Blog.