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Over the years, the debate has raged over the priorities when it comes to search engine marketing. Most understand that search engine optimization and pay per click advertising are both valid sources of traffic for car dealers, but the disagreement comes up in regards to which is more important and which deserves the "lion's share" of the Internet marketing budget. Throw the local business "Maps" section into the equation and suddenly it's a 3-way-race.
We are looking for people within the industry to discuss this matter in an open forum -- friendly-debate-style.
If anyone is interested, please contact me here in comments or via email: firstname.lastname@example.org.