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Jared Hamilton
From: Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

How Dealers Can Make the Most out of Maps

Map listings on Google and other search engines are gaining in importance every day. Once a small source of traffic, they have blossomed over recent months to be exceptional traffic-generators for car dealers.

 

Clicks

Maps generate clicks. It's that simple. It can be said that having the proper SEO, maps, and PPC strategy giving a dealership the "triple threat" on the search engine results pages can dramatically increase the potential for that dealership to get search traffic.

Tip #1: Make certain your listing is linked to your website!

It seems simple, but a surprisingly high number of dealers do not log into their local business listings to put in the right information, including the website attached to the listing.

Phone Calls

If you are uncertain whether people are getting your number from maps listings, put in a unique tracking phone number. You should be doing this for every venue of advertising you have, but maps listings often get forgotten. DON'T FORGET!

Tip #2: Use tracking phone numbers.

You can't manage what you don't measure. Tracking phone numbers are the easiest way to measure your map's effectiveness.

Directories

Maps listings are relatively simple. Beyond editing your listing and making it as easy to find you as possible, you can increase your rankings on the various maps listings simply by getting your address indexed on various websites, particularly those that the search engines look to for location information.

Tip #3: List your dealership on web directories.

Reviews

Google in particular is putting adding more review sites from which it pulls it's data for star-rankings. The more reviews you get, the easier it is to manage your reputation online. An entire post can be written about reviews (and probably will be by JD Rucker sometime in the future) but know this tip...

Tip #4: The more reviews you get, the better your rankings on the maps listings will be.

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I hope you enjoyed this piece. Read more about TK Carsites on our Tumblelog.

Jesse Daniels
I've found that maps are a good, consistent flow of traffic but I haven't seen much difference between being at the top and being in the middle. I've been up and down for some reason but the traffic seems to stay the same.

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