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Jared Hamilton
From: Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

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Be The Exception

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How Dealers Can Make the Most out of Maps

Map listings on Google and other search engines are gaining in importance every day. Once a small source of traffic, they have blossomed over recent months to be exceptional traffic-generators for car dealers.

 

Clicks

Maps generate clicks. It's that simple. It can be said that having the proper SEO, maps, and PPC strategy giving a dealership the "triple threat" on the search engine results pages can dramatically increase the potential for that dealership to get search traffic.

Tip #1: Make certain your listing is linked to your website!

It seems simple, but a surprisingly high number of dealers do not log into their local business listings to put in the right information, including the website attached to the listing.

Phone Calls

If you are uncertain whether people are getting your number from maps listings, put in a unique tracking phone number. You should be doing this for every venue of advertising you have, but maps listings often get forgotten. DON'T FORGET!

Tip #2: Use tracking phone numbers.

You can't manage what you don't measure. Tracking phone numbers are the easiest way to measure your map's effectiveness.

Directories

Maps listings are relatively simple. Beyond editing your listing and making it as easy to find you as possible, you can increase your rankings on the various maps listings simply by getting your address indexed on various websites, particularly those that the search engines look to for location information.

Tip #3: List your dealership on web directories.

Reviews

Google in particular is putting adding more review sites from which it pulls it's data for star-rankings. The more reviews you get, the easier it is to manage your reputation online. An entire post can be written about reviews (and probably will be by JD Rucker sometime in the future) but know this tip...

Tip #4: The more reviews you get, the better your rankings on the maps listings will be.

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I hope you enjoyed this piece. Read more about TK Carsites on our Tumblelog.

Jesse Daniels
I've found that maps are a good, consistent flow of traffic but I haven't seen much difference between being at the top and being in the middle. I've been up and down for some reason but the traffic seems to stay the same.

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