We posted initially about the changes that Google made last week here on Driving Sales and now we will go into more details about what it means to dealers.
Is your SEO up to snuff? Ranking well for the "money terms" has just become much more important as Google Places and reviews from sites across the Internet are now attached to many of your search results. This is currently only appearing in high-volume general searches, not for searches of your dealership by name, but as they they continue to tinker we expect to see these changes universally.
There are currently 4 different types of search results (that we've found) but the one illustrated in the video is perhaps the most important to dominate (other than owning your name, of course). Check out the video and feel free to comment or ask questions. We'll be monitoring this thread.