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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Exclusive Blog Posts

Top 5 Luxury Cars for Any Type of Terrain

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You Have a Position to Fill – Who Do You Hire?

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6 Tips for Better LinkedIn PPC Advertising

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Google's Direction: Mobile and Social

Nearly all of the recent changes at Google, many of which have been well documented here, are pointing to a change in company direction. The most successful and profitable online advertising platform ever, Adwords, is slowly but surely being trended out with Google favoring the future of both search and Internet browsing in general: mobile and social.

TK's JD Rucker had an article featured in Fast Company that points to why we believe this and how Google is moving away from old-school search ads to more "iPad- and Android-friendly" styles of serving people the data they want.

As of now, the article has received over 70,000 views worldwide and has made the most popular stories section of Digg and other social networks. It is relevant to car dealers because our industry is extremely reliant on PPC advertising to deliver traffic. If PPC is on its way out, where will your traffic come from tomorrow?

Here are the key points in the article:

  • Integration of Places and Reviews into Google's organic listings will reduce sponsored clicks. If that's the case, they must be hoping to replace that revenue with something else.
  • Google recently moved the most fiscally successful Internet company executive of all time, Marissa Mayer, from leading their "bread and butter" search products department over to geo/local.
  • Recent moves and hints of future moves indicate that Google is attempting to implement social media into all of their core products and services, including good ol' search.

Are you ready for the changes that are coming? Have you prepared for the changes that are already here? One way to do it is to watch the videos that JD is posting on Driving Sales every day. The next video, part 2 in his series about taking advantage of Google's changes, should be posted any time. Yesterday's video regarding the adjustments people should be making to their Google Places profile can be found on this post titled "Google Places Change: Step 1 - Clean Your 'House'".

Watch it and check Driving Sales every day as JD posts a new one, and don't forget to read our blog about Automotive SEO.

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