CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Nearly all of the recent changes at Google, many of which have been well documented here, are pointing to a change in company direction. The most successful and profitable online advertising platform ever, Adwords, is slowly but surely being trended out with Google favoring the future of both search and Internet browsing in general: mobile and social.
TK's JD Rucker had an article featured in Fast Company that points to why we believe this and how Google is moving away from old-school search ads to more "iPad- and Android-friendly" styles of serving people the data they want.
As of now, the article has received over 70,000 views worldwide and has made the most popular stories section of Digg and other social networks. It is relevant to car dealers because our industry is extremely reliant on PPC advertising to deliver traffic. If PPC is on its way out, where will your traffic come from tomorrow?
Here are the key points in the article:
Are you ready for the changes that are coming? Have you prepared for the changes that are already here? One way to do it is to watch the videos that JD is posting on Driving Sales every day. The next video, part 2 in his series about taking advantage of Google's changes, should be posted any time. Yesterday's video regarding the adjustments people should be making to their Google Places profile can be found on this post titled "Google Places Change: Step 1 - Clean Your 'House'".
Watch it and check Driving Sales every day as JD posts a new one, and don't forget to read our blog about Automotive SEO.