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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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TK Carsites

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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Getting the "Money Terms": How Dealers Can Do Their Own Link-Building

It's been discussed for years by some and is finally starting to be accepted by most. Content may be king in search engine optimization, but the key to getting the most challenging terms is link-building. Without valid, quality, relevant inbound links, the best content in the world will not rank for the high-volume keywords on the search engines.

It's that simple.

We will be doing a webinar on Wednesday morning to address the issue, but here are some tips you can use to get started today.

  • - Build a blog. And then another. And then another. - The biggest challenge dealers often have when doing their own link-building is having the time to create and maintain multiple blogs. It's a must - putting all of your content on a single blog will not be as effective in link-building because additional links from the same domain start to lose their effects.
  • - Social Bookmarking - No, I'm not talking about Twitter and Facebook. Those links are worthwhile for SEO for other reasons other than link-building. Social bookmarking is using many of the thousands of sites out there that generate followed, indexed links to various websites. The process is tedious because it's a numbers game, but each individual bookmark can normally be generated very quickly.
  • - Article Syndication - Sites such as ArticleBase offer a directory where people can take their content and republish it across other channels. This is a technique that is secondary and complimentary to blogging - you post to your blogs, get the posts indexed in the search engines, then syndicate to the article directories (often using different anchor text in the links).

We will be discussing other link-building techniques in Wednesday's webinar. Be sure to check it out!

Lori Hammond
How can I sign up for the webinar on link building?
JD Rucker
@Lori - All of our webinars are Wednesday at 9am PST and can be found at http://www.tkcarsites.com as one of the buttons down below. The direct link to the link-building webinar is http://www.tkcarsites.com/seo-webinars-pid13703 but since a new page is created for each week, it's best to grab them from the homepage for the most current webinar scheduled. Can't wait to see you there!
Jared Hamilton
JD - can you share some other sites in addition to articlebase that allow for article syndication and have good value for link building? thanks.
Brian Pasch
JD As creator of the Automotive Advertising Network (AAN), one of the key benefits of membership is that dealers get instant access to publish their content on dozens of well ranking, 100% automotive blogs, press release sites, wiki's, and bookmarking portals. Members don't have to build blogs and wait 6-12 months to have them rank well for relevance. Well written content throughout the next help build relevance and links for their dealership. Now that we introduced the Content Syndication Dashboard (CSD), a single login help them publish content across the network's websites. The one added benefit is that all blog posts can have the dealers LIVE inventory integrated that creates "perpetual links" back to the dealer's primary website. The AAN has the industry's largest Automotive Bookmarking website, the industry's largest Automotive Dealer Wikipedia, as well as fixed ops blogs. Since TK is a reseller of the AAN, it may be good to demonstrate how simple content can be leveraged to build links on the "money terms" at a future webinar.
JD Rucker
Funny you should mention because that webinar is today. At 9am. Pacific.

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