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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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TK Carsites

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Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Getting the "Money Terms": How Dealers Can Do Their Own Link-Building

It's been discussed for years by some and is finally starting to be accepted by most. Content may be king in search engine optimization, but the key to getting the most challenging terms is link-building. Without valid, quality, relevant inbound links, the best content in the world will not rank for the high-volume keywords on the search engines.

It's that simple.

We will be doing a webinar on Wednesday morning to address the issue, but here are some tips you can use to get started today.

  • - Build a blog. And then another. And then another. - The biggest challenge dealers often have when doing their own link-building is having the time to create and maintain multiple blogs. It's a must - putting all of your content on a single blog will not be as effective in link-building because additional links from the same domain start to lose their effects.
  • - Social Bookmarking - No, I'm not talking about Twitter and Facebook. Those links are worthwhile for SEO for other reasons other than link-building. Social bookmarking is using many of the thousands of sites out there that generate followed, indexed links to various websites. The process is tedious because it's a numbers game, but each individual bookmark can normally be generated very quickly.
  • - Article Syndication - Sites such as ArticleBase offer a directory where people can take their content and republish it across other channels. This is a technique that is secondary and complimentary to blogging - you post to your blogs, get the posts indexed in the search engines, then syndicate to the article directories (often using different anchor text in the links).

We will be discussing other link-building techniques in Wednesday's webinar. Be sure to check it out!

Lori Hammond
How can I sign up for the webinar on link building?
JD Rucker
@Lori - All of our webinars are Wednesday at 9am PST and can be found at http://www.tkcarsites.com as one of the buttons down below. The direct link to the link-building webinar is http://www.tkcarsites.com/seo-webinars-pid13703 but since a new page is created for each week, it's best to grab them from the homepage for the most current webinar scheduled. Can't wait to see you there!
Jared Hamilton
JD - can you share some other sites in addition to articlebase that allow for article syndication and have good value for link building? thanks.
Brian Pasch
JD As creator of the Automotive Advertising Network (AAN), one of the key benefits of membership is that dealers get instant access to publish their content on dozens of well ranking, 100% automotive blogs, press release sites, wiki's, and bookmarking portals. Members don't have to build blogs and wait 6-12 months to have them rank well for relevance. Well written content throughout the next help build relevance and links for their dealership. Now that we introduced the Content Syndication Dashboard (CSD), a single login help them publish content across the network's websites. The one added benefit is that all blog posts can have the dealers LIVE inventory integrated that creates "perpetual links" back to the dealer's primary website. The AAN has the industry's largest Automotive Bookmarking website, the industry's largest Automotive Dealer Wikipedia, as well as fixed ops blogs. Since TK is a reseller of the AAN, it may be good to demonstrate how simple content can be leveraged to build links on the "money terms" at a future webinar.
JD Rucker
Funny you should mention because that webinar is today. At 9am. Pacific.

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