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Jared Hamilton
From: Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

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How Dealer Websites Are Optimized Without Touching The Websites

Offsite Automotive SEO

The most common questions dealers ask us when we talk about Power SEO for their websites that are not on the TK Carsites platform is, "How can we do it if it's on a website built by {some other vendor}?"

There are really two answers to the question, but the first is the most important. We build high-quality, relevant, well-indexed inbound links to dealers' websites. It's that simple. As many have stated, the search engines look at inbound links as "votes" and measures of authority for websites for particular keywords. The more high-quality links you have going to your pages, the better they'll rank.

I highlighted high-quality because there is a large distinction between the different types of links. Our success is hung on our network of properties that have been accumulating search engine credibility for several years versus the JohnnyComeLately link-building schemes that have no juice.

The key to offsite Automotive SEO is a combination of quality and quantity. Our network is huge and it has been seasoned over the years to be considered high-quality by the search engines. The addition of the Automotive Advertising Network to our product offering helps to make it even more powerful.

If it ever became necessary, we could propel sites to the top of relevant and important search terms on the merits of link-building alone. Luckily, the second part to the answer of the question makes it easier...

We have been working with the backend tools for all major website vendors (and most minor ones) for some time now and we're adept at taking the generic content on most websites and transforming it into SEO gold. If you see a site that is ranking very high for a lot of challenging keywords that is built by another vendor, call the dealership and ask them who does their SEO. You may be surprised.

Our recent webinar about "Do It Yourself Link-Building" shows dealers how they can use the same techniques to supplement their own SEO. We encourage dealers to take charge of their SEO and not leave it up to just any old vendor. With that said, I welcome any questions and inquiries if you want to see what TK Carsites can do for your websites.

Terrence Gordon
Jim, how does your inbound link strategy work for websites you do not have content access to in regards to a keyword strategy? SImply sending links to a website without corresponding content (in my experience) or a keyword strategy to match has little value with limited ability to measure success.
JD Rucker
The anchor text in the links determines what the target "looks like" to Google. While we prefer to tweak the content to match what we feel is the right language, just about every website vendor puts decent content on dealers' sites. And that's the problem. Since everyone gets the onsite content, the search engines have to rely on inbound links and more importantly the anchor tags associated with them.

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