Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

The Future of Blogging

The future of blogging will make more of a transition from a personal aspect to a business oriented platform which will assist businesses with personalizing themselves. Blogging is still and will continue to be an integral part of Social Media. Although people love the quick characters of Twitter and the paragraphs on Facebook, they still seek and yearn for more places to connect and articles that help them relate to the Online communities they have chosen.

I think businesses will capitalize on this knowledge as more Industries jump aboard the Social Media train. In the future, more blogs will be seen on websites and act as a side-kick or personality of the business. Blogs will also be a great forum to share their other online participation from YouTube videos and photos that will enhance their online presence.

Businesses and blogging in the future will go hand-in-hand as means to suffice their communities demands of having the ability to communicate and connect. The continuing strength will propel businesses into the blogging sphere to ensure their communities are being supplied with ample locations of engagement.

Yes, many people have taken to blogging and differentiating between who is what and what is credible anymore has become null. However, that is a part of the transformation of what blogging was, to what it is becoming - which is - switching from dominating writers to hoping they get readers to dominating readers hoping that there are writers.

Our society is always looking for ways to connect and blogging can be a great outlet to do this. That is why the future of blogging is bright for businesses and in the continuation of the reason social media was formed - allowing people to engage with people. This is just another example of why businesses will utilize blogging as a way to increase their SEO, improve their online reputation, and maintain their presence while personalizing their business and connecting with their consumers through blogging. This is the future of blogging which has already begun today and will seep well into our tomorrows.

* * *

This article was written by Erin Ryan and originally appeared at TK Carsites.

Bryan Armstrong
Great insights and I believe you are exactly right. We have been able to capture more of Google page one resulte for a multitude of search terms by utilizing wordpress and other formats for our Dealership. Not only that obvious benefit, but by providing information and establishing yourself as a "go to" source for information, you capture many more high funnell shoppers. Best of all blogging allows the freedom to infuse your Dealership or business's personality into your posts and share your culture with prospective clients. This of course can be a double edged sword, so all posts should be coordinated and approved by someone in charge of on-line presence. Thanks for a great and timely reminder.
Joey Abna
One way I utilize blogs as a consumer is to evaluate a product or company before I make a purchase or sign a contract. As a marketer I use blogs for a multitude of reasons from seo, targeted messages, informational posts, brand awareness, customer engagement and for research purposes. Blogs are tremendously versatile and can serve many purposes.

 Unlock all of the community & features  Join Now