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Jared Hamilton
From: Jared Hamilton
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TK Carsites

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Exclusive Blog Posts

Small Decisions In Small Business for Employee Retention

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Lack of motivation and energy should never hold back your sales team from delivering excellent results. However, the day-to-day sales grind can burn out ev…

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

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Rows upon rows of parts line your department, some are pristine and clean while others gather dust. Every month, quarter, semi-annually, or annually, y…

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

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Should Your Website Be Unique and Personalized or Generic and Corporate Consistent?

It's not really a question that everyone can answer. For many, the decision has been made for us. Some manufacturers are forcing their dealerships to use specific website providers that consolidate the look, feel, and functionality of the website in order to maintain corporate consistency.

Other OEMs allow their dealers to go wild. They have very few standards or compliance guidelines that their franchises are supposed to follow.

Most OEMs are somewhere in the middle with specific compliance measures that must be met but no limits on which marketing company the dealers can use.

Should a dealership website be consistent, looking mostly like every other of the same brand? Should dealers be allowed to express their personality and focus on their own strengths? Are dealers better off as individuals competing against others in their market of the same brand, or is the corporate line of keeping it simple and consistent while focusing on conquest sales from other brands the right way to go?

We may not have the answer to that question (only you do) but we do have this great, albeit long, video going over the benefits of personalized dealer webstes. What are your thoughts on the issue? Please post them below.

 

Jared Hamilton
Why not have both? It sucks to be told what to do, especially by an OEM. But there are tremendous benifits to aligning the dealers creative and marketing message with the OEM. Likewise, what dealer in their right mind doesnt need to tell their brand story about why they should be the best option among all the other stores of the same franchise. Knowing what makes your dealership's value proposition is paramount to your success. This should be consistent messaging from your owner or GM down to your website. This can only be achieved through customization. My thought is why not have them both? Why limit yourself to only one site?

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