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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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TK Carsites

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Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Should Your Website Be Unique and Personalized or Generic and Corporate Consistent?

It's not really a question that everyone can answer. For many, the decision has been made for us. Some manufacturers are forcing their dealerships to use specific website providers that consolidate the look, feel, and functionality of the website in order to maintain corporate consistency.

Other OEMs allow their dealers to go wild. They have very few standards or compliance guidelines that their franchises are supposed to follow.

Most OEMs are somewhere in the middle with specific compliance measures that must be met but no limits on which marketing company the dealers can use.

Should a dealership website be consistent, looking mostly like every other of the same brand? Should dealers be allowed to express their personality and focus on their own strengths? Are dealers better off as individuals competing against others in their market of the same brand, or is the corporate line of keeping it simple and consistent while focusing on conquest sales from other brands the right way to go?

We may not have the answer to that question (only you do) but we do have this great, albeit long, video going over the benefits of personalized dealer webstes. What are your thoughts on the issue? Please post them below.

 

Jared Hamilton
Why not have both? It sucks to be told what to do, especially by an OEM. But there are tremendous benifits to aligning the dealers creative and marketing message with the OEM. Likewise, what dealer in their right mind doesnt need to tell their brand story about why they should be the best option among all the other stores of the same franchise. Knowing what makes your dealership's value proposition is paramount to your success. This should be consistent messaging from your owner or GM down to your website. This can only be achieved through customization. My thought is why not have them both? Why limit yourself to only one site?

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