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Many dealerships have found email campaigns to be very successful and deliver a strong ROI. Those dealerships who have, over the years, accumulated a strong database of past customers as well as prospects have had some successes through newsletters, sales event marketing, and buzz-building particularly around new vehicle releases.
Things are starting to change that dealers who use email should remember. The percentage of people who are checking their email primarily on mobile devices has more than doubled in the last year alone. Are your campaigns "mobile-friendly" enough to keep up, or are you missing out on reaching 15% of your database?
For tips and a better understanding of the direction that email marketing is going, we turn to our friends at Litmus:
"Email remains the strongest online activity around the globe. In fact, email users are expected to reach 3.8 billion by 2014; that is nearly half of the earth's current population, and a significant climb from 2.9 billion reported users in 2010. Now that most people are equipped with smartphones and iPads, is anyone still logging on to view their messages on a monitor? Here, we take a look at how our phones and other technological 'toys' have changed the way we view email."
Click to enlarge.