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Jared Hamilton
From: Jared Hamilton
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TK Carsites

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Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Email Campaigns: Don't Forget Mobile

Many dealerships have found email campaigns to be very successful and deliver a strong ROI. Those dealerships who have, over the years, accumulated a strong database of past customers as well as prospects have had some successes through newsletters, sales event marketing, and buzz-building particularly around new vehicle releases.

Things are starting to change that dealers who use email should remember. The percentage of people who are checking their email primarily on mobile devices has more than doubled in the last year alone. Are your campaigns "mobile-friendly" enough to keep up, or are you missing out on reaching 15% of your database?

For tips and a better understanding of the direction that email marketing is going, we turn to our friends at Litmus:

"Email remains the strongest online activity around the globe. In fact, email users are expected to reach 3.8 billion by 2014; that is nearly half of the earth's current population, and a significant climb from 2.9 billion reported users in 2010. Now that most people are equipped with smartphones and iPads, is anyone still logging on to view their messages on a monitor? Here, we take a look at how our phones and other technological 'toys' have changed the way we view email."

Click to enlarge.

Email Infographic

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