Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

What to Expect from Search and Social in 2012

Search and Social 2012

There's only one regret I have about delivering a keynote at this weekend's Driving Sales Executive Summit: how can I discuss the future of search and social in 30 minutes? It's a topic that would need 2 hours to scratch the surface because the changes that are coming up shortly are both exciting and terrifying at the same time.

They're exciting because innovative, forward-thinking dealers (such as those who normally select TK Carsites as their marketing partner) will have an advantage over the competition by being "in the know" about the things that are soon to come.

The terrifying aspect is that it's a huge responsibility that falls onto the shoulders of marketing decision-makers at dealerships and the vendors that they use. The good ol' days of "throw up a pretty website and try to get the people into the dealership" are behind us. 2012 will mark the tipping point of something that has been coming for the last 3 years, namely the nearly-complete integration between our online presence and our physical dealerships.

How we handle online marketing and even sales (yes, direct sales) online will create the widest gap the industry has ever seen. Those who move with the trends and focus on getting (and keeping) customers in the venues online where they spend their time will increase their sales at unprecedented rates; if 2010 was the rebound year for the automotive industry and 2011 was the stabilize-and-grow year, 2012 will be the "cream of the crop will rise" year.

In other words, many of your competitors will be hurt by the trends and upcoming changes, while savvy dealers who understand that search and social are the absolute, hands-down keys to success will have their best year in over a decade.

Here's a teaser of what we will discuss at Driving Sales Executive Summit on Sunday:

  • * Google will consolidate most of their services under a single branded offering.
  • * Facebook will become a search engine contended (and will likely purchase Bing).
  • * Mobile traffic will grow 300+% for some car dealers in 2012

Any of the topics could span a couple of hours of discussion. We'll be squeezing it all into 30 minutes and we'll still be able to give actionable advice to the dealers in attendance. It's a tall order, but that's what it takes to make this DSES the best ever.

I wrote a little more in depth on the subject of search and social on Soshable. See you Sunday!

 Unlock all of the community & features  Join Now