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Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Using Tumblr for Marketing: The Basics (plus advanced training coming Wednesday)

TumblrIn the competitive world of automotive internet marketing, it's hard sometimes to know what's really working and what's a waste of time. Too often, dealers and their vendors are led down a path to some new form of "marketing gold" that will help their search and/or social gain an upperhand on the competition. It's for this reason that I've avoided pushing too hard about Tumblr.

After using it for 3 years internally here at TK Carsites, I'm finally confident that it has 3 attributes that are important for anything that we are willing to recommend:

  • - It's got to have sticking power. Despite ups and downs, Tumblr has emerged as a real player in social media and shows no signs of slowing in the future.
  • - It has to be relatively easy. One of the reasons we don't recommend that dealers should build a unique class-C IP-driven, relevant-content-based blog network is because it is hard. It requires manpower, dedication, and several hours a week for a long time just to get it to the bottom level of automotive marketing tools. It works, but it's a huge investment for an individual dealer or even a large dealer group. Tumblr, on the other hand, is easy.
  • - It has to work. There are pros and cons to using Tumblr, but the site has gotten to the point that, done right, it can bring much more value than many of the other things dealers spend time on today.

Wednesday, we'll be doing our first Tumblr-centric webinar called "Tumblr: The Most Powerful Automotive Marketing Tool (that nobody's using right)". It's from 9am-10am Pacific. If you're serious about your marketing, I recommend attending.

In the meantime, here's a video I did that highlights the basics of Tumblr.

 

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