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Jared Hamilton
From: Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Using Tumblr for Marketing: The Basics (plus advanced training coming Wednesday)

TumblrIn the competitive world of automotive internet marketing, it's hard sometimes to know what's really working and what's a waste of time. Too often, dealers and their vendors are led down a path to some new form of "marketing gold" that will help their search and/or social gain an upperhand on the competition. It's for this reason that I've avoided pushing too hard about Tumblr.

After using it for 3 years internally here at TK Carsites, I'm finally confident that it has 3 attributes that are important for anything that we are willing to recommend:

  • - It's got to have sticking power. Despite ups and downs, Tumblr has emerged as a real player in social media and shows no signs of slowing in the future.
  • - It has to be relatively easy. One of the reasons we don't recommend that dealers should build a unique class-C IP-driven, relevant-content-based blog network is because it is hard. It requires manpower, dedication, and several hours a week for a long time just to get it to the bottom level of automotive marketing tools. It works, but it's a huge investment for an individual dealer or even a large dealer group. Tumblr, on the other hand, is easy.
  • - It has to work. There are pros and cons to using Tumblr, but the site has gotten to the point that, done right, it can bring much more value than many of the other things dealers spend time on today.

Wednesday, we'll be doing our first Tumblr-centric webinar called "Tumblr: The Most Powerful Automotive Marketing Tool (that nobody's using right)". It's from 9am-10am Pacific. If you're serious about your marketing, I recommend attending.

In the meantime, here's a video I did that highlights the basics of Tumblr.

 

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