We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
In the competitive world of automotive internet marketing, it's hard sometimes to know what's really working and what's a waste of time. Too often, dealers and their vendors are led down a path to some new form of "marketing gold" that will help their search and/or social gain an upperhand on the competition. It's for this reason that I've avoided pushing too hard about Tumblr.
After using it for 3 years internally here at TK Carsites, I'm finally confident that it has 3 attributes that are important for anything that we are willing to recommend:
Wednesday, we'll be doing our first Tumblr-centric webinar called "Tumblr: The Most Powerful Automotive Marketing Tool (that nobody's using right)". It's from 9am-10am Pacific. If you're serious about your marketing, I recommend attending.
In the meantime, here's a video I did that highlights the basics of Tumblr.