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Jared Hamilton
From: Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Using Tumblr for Marketing: The Basics (plus advanced training coming Wednesday)

TumblrIn the competitive world of automotive internet marketing, it's hard sometimes to know what's really working and what's a waste of time. Too often, dealers and their vendors are led down a path to some new form of "marketing gold" that will help their search and/or social gain an upperhand on the competition. It's for this reason that I've avoided pushing too hard about Tumblr.

After using it for 3 years internally here at TK Carsites, I'm finally confident that it has 3 attributes that are important for anything that we are willing to recommend:

  • - It's got to have sticking power. Despite ups and downs, Tumblr has emerged as a real player in social media and shows no signs of slowing in the future.
  • - It has to be relatively easy. One of the reasons we don't recommend that dealers should build a unique class-C IP-driven, relevant-content-based blog network is because it is hard. It requires manpower, dedication, and several hours a week for a long time just to get it to the bottom level of automotive marketing tools. It works, but it's a huge investment for an individual dealer or even a large dealer group. Tumblr, on the other hand, is easy.
  • - It has to work. There are pros and cons to using Tumblr, but the site has gotten to the point that, done right, it can bring much more value than many of the other things dealers spend time on today.

Wednesday, we'll be doing our first Tumblr-centric webinar called "Tumblr: The Most Powerful Automotive Marketing Tool (that nobody's using right)". It's from 9am-10am Pacific. If you're serious about your marketing, I recommend attending.

In the meantime, here's a video I did that highlights the basics of Tumblr.

 

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