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Those who have been on the internet side of the business for a while might remember some email marketing fads that came and went. They were sleak, sexy, interactive, and got blocked by 90% of the spam filters by 2008. Alas, the days of "fun emails" were behind us.
Or were they? Video emails are making a comeback and frankly, I'm not sure what to think about it. There are several products out there in the market today that allow dealers to make quick videos of them talking directly to customers, doing short video walkarounds, or simply giving the personal attention that customers want to receive. I'm interested in hearing from the Driving Sales about the effectiveness of these.
Call it a personal research project. It's not something that KPA/TK Carsites offers, but if it's effective I'd love to look into it. What are your thoughts? What's your experience?
This question was sparked by one of the infographics that we promote through Hasai that hit my desk and made me start wondering how it translates in the automotive industry.
Click to enlarge.