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Jared Hamilton
From: Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Before You Buy Links: Google Will Punish Anyone, Even Itself

Google Penalty

The art and science of link-building has been growing in the consiousness of dealers for the last several months. The trumpet that a few of us have been blowing has started to make an impact in the industry as dealers and vendors realize the SEO benefits of quality inbound links to their sites.

It's starting to be a craze which is a good thing. As with any craze, there needs to be a word or two of caution attached. In this case, the words of caution were best illustrated by Google itself. It is against the rules to purchase links for the sake of increased page rank or rankings. Google has made this clear for years, and recently slapped its own wrist to make sure nobody thinks they're above their own rules.

It's not against the rules to purchase link placement. They've been very clear that sponsored links and advertisements are perfectly acceptible as long as they apply the "nofollow" attribute to the links. A company that the Google Chrome team hired to help with marketing didn't follow this rule and made purchases on Chrome's behalf of placement in articles about the browser. When word broke about this, Google acted swiftly and penalized itself in its own rankings.

Link-building is a challenging thing, which is why we've always relied on organic and networked links. We believe in quality content driving the links to sites through methods such as infographics, content writing, and social news promotion. We have never and will never buy a link.

You shouldn't either.

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JD Rucker is Director of New Media for KPA, a Dealership Compliance company. KPA purchased TK Carsites, an Automotive Marketing Firm, in 2011 and continues to provide top-notch internet marketing service to dealers across the country.

Bryan Armstrong
Timely advice. I was recently given a "worksheet" by my OEM mandated website company to fill out. When I questioned they said they would also search out and place links on my behalf AND "if we can avoid a reciprocal link". Ummmm, hello? Doesn't that kind of cancel it all out anyway? Not only that, not sure I like the under-lying "endorsement" implications thos links infer. Maybe I'm just being contentious, but how about they just generate some damn unique content for the stupid fee I pay monthly?

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