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Jared Hamilton
From: Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Before You Buy Links: Google Will Punish Anyone, Even Itself

Google Penalty

The art and science of link-building has been growing in the consiousness of dealers for the last several months. The trumpet that a few of us have been blowing has started to make an impact in the industry as dealers and vendors realize the SEO benefits of quality inbound links to their sites.

It's starting to be a craze which is a good thing. As with any craze, there needs to be a word or two of caution attached. In this case, the words of caution were best illustrated by Google itself. It is against the rules to purchase links for the sake of increased page rank or rankings. Google has made this clear for years, and recently slapped its own wrist to make sure nobody thinks they're above their own rules.

It's not against the rules to purchase link placement. They've been very clear that sponsored links and advertisements are perfectly acceptible as long as they apply the "nofollow" attribute to the links. A company that the Google Chrome team hired to help with marketing didn't follow this rule and made purchases on Chrome's behalf of placement in articles about the browser. When word broke about this, Google acted swiftly and penalized itself in its own rankings.

Link-building is a challenging thing, which is why we've always relied on organic and networked links. We believe in quality content driving the links to sites through methods such as infographics, content writing, and social news promotion. We have never and will never buy a link.

You shouldn't either.

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JD Rucker is Director of New Media for KPA, a Dealership Compliance company. KPA purchased TK Carsites, an Automotive Marketing Firm, in 2011 and continues to provide top-notch internet marketing service to dealers across the country.

Bryan Armstrong
Timely advice. I was recently given a "worksheet" by my OEM mandated website company to fill out. When I questioned they said they would also search out and place links on my behalf AND "if we can avoid a reciprocal link". Ummmm, hello? Doesn't that kind of cancel it all out anyway? Not only that, not sure I like the under-lying "endorsement" implications thos links infer. Maybe I'm just being contentious, but how about they just generate some damn unique content for the stupid fee I pay monthly?

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