Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Before You Buy Links: Google Will Punish Anyone, Even Itself

Google Penalty

The art and science of link-building has been growing in the consiousness of dealers for the last several months. The trumpet that a few of us have been blowing has started to make an impact in the industry as dealers and vendors realize the SEO benefits of quality inbound links to their sites.

It's starting to be a craze which is a good thing. As with any craze, there needs to be a word or two of caution attached. In this case, the words of caution were best illustrated by Google itself. It is against the rules to purchase links for the sake of increased page rank or rankings. Google has made this clear for years, and recently slapped its own wrist to make sure nobody thinks they're above their own rules.

It's not against the rules to purchase link placement. They've been very clear that sponsored links and advertisements are perfectly acceptible as long as they apply the "nofollow" attribute to the links. A company that the Google Chrome team hired to help with marketing didn't follow this rule and made purchases on Chrome's behalf of placement in articles about the browser. When word broke about this, Google acted swiftly and penalized itself in its own rankings.

Link-building is a challenging thing, which is why we've always relied on organic and networked links. We believe in quality content driving the links to sites through methods such as infographics, content writing, and social news promotion. We have never and will never buy a link.

You shouldn't either.

* * *

JD Rucker is Director of New Media for KPA, a Dealership Compliance company. KPA purchased TK Carsites, an Automotive Marketing Firm, in 2011 and continues to provide top-notch internet marketing service to dealers across the country.

Bryan Armstrong
Timely advice. I was recently given a "worksheet" by my OEM mandated website company to fill out. When I questioned they said they would also search out and place links on my behalf AND "if we can avoid a reciprocal link". Ummmm, hello? Doesn't that kind of cancel it all out anyway? Not only that, not sure I like the under-lying "endorsement" implications thos links infer. Maybe I'm just being contentious, but how about they just generate some damn unique content for the stupid fee I pay monthly?

 Unlock all of the community & features  Join Now