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From: Jared Hamilton
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Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

With Websites, Test. Then Test Again. And Again. And...

Website marketing, lead conversion, and sales should be in a constant state of improvement. No design is perfect. No strategy is complete. The truly successful internet dealers of the world must be willing to put the time in to make sure they're best-positioned against their competition and offer a positive face that their customers can see.

The internet is now the first and last place most people go when buying a vehicle. They start their research there, and while there is still a good portion of people who refer to other venues, they normally end up on the internet before heading out to see vehicles.

Sometimes, they're on the internet while they're out seeing vehicles.

The only way to maintain a state of constant improvement is through testing. This isn't Star Wars - "The Force" does not apply here. One does simply know that their website is perfect. They have to test it.

With thousands of websites under our belt, we are still constantly testing, trying new things, and advancing our measures in the search for near-perfection.

True perfection can never be reached. That's probably a good thing - our work life might be boring otherwise.

It can be a challenge, but this infographic may help shed light on the best ways to test. Click to enlarge.

Website Testing

(Via: Monetate. Point of Reference: Doral Honda.)

Bryan Armstrong
The ever changing market will demand that you be flexible in order to remain relevant. With emerging technologies and, yes, even fads, testing will keep you at the fore. Remember AOL

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