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Jared Hamilton
From: Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

With Websites, Test. Then Test Again. And Again. And...

Website marketing, lead conversion, and sales should be in a constant state of improvement. No design is perfect. No strategy is complete. The truly successful internet dealers of the world must be willing to put the time in to make sure they're best-positioned against their competition and offer a positive face that their customers can see.

The internet is now the first and last place most people go when buying a vehicle. They start their research there, and while there is still a good portion of people who refer to other venues, they normally end up on the internet before heading out to see vehicles.

Sometimes, they're on the internet while they're out seeing vehicles.

The only way to maintain a state of constant improvement is through testing. This isn't Star Wars - "The Force" does not apply here. One does simply know that their website is perfect. They have to test it.

With thousands of websites under our belt, we are still constantly testing, trying new things, and advancing our measures in the search for near-perfection.

True perfection can never be reached. That's probably a good thing - our work life might be boring otherwise.

It can be a challenge, but this infographic may help shed light on the best ways to test. Click to enlarge.

Website Testing

(Via: Monetate. Point of Reference: Doral Honda.)

Bryan Armstrong
The ever changing market will demand that you be flexible in order to remain relevant. With emerging technologies and, yes, even fads, testing will keep you at the fore. Remember AOL

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