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Jared Hamilton
From: Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

With Websites, Test. Then Test Again. And Again. And...

Website marketing, lead conversion, and sales should be in a constant state of improvement. No design is perfect. No strategy is complete. The truly successful internet dealers of the world must be willing to put the time in to make sure they're best-positioned against their competition and offer a positive face that their customers can see.

The internet is now the first and last place most people go when buying a vehicle. They start their research there, and while there is still a good portion of people who refer to other venues, they normally end up on the internet before heading out to see vehicles.

Sometimes, they're on the internet while they're out seeing vehicles.

The only way to maintain a state of constant improvement is through testing. This isn't Star Wars - "The Force" does not apply here. One does simply know that their website is perfect. They have to test it.

With thousands of websites under our belt, we are still constantly testing, trying new things, and advancing our measures in the search for near-perfection.

True perfection can never be reached. That's probably a good thing - our work life might be boring otherwise.

It can be a challenge, but this infographic may help shed light on the best ways to test. Click to enlarge.

Website Testing

(Via: Monetate. Point of Reference: Doral Honda.)

Bryan Armstrong
The ever changing market will demand that you be flexible in order to remain relevant. With emerging technologies and, yes, even fads, testing will keep you at the fore. Remember AOL

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