It's easy to take it for granted. When we want to look for a car or answer any of life's mundane questions, we go to Google and get our answers. It happens every day (a billion times a day, actually). Most of us get our answer without paying a penny and we move on with our daily lives.
Still, Google is making money. The service might be free and something that brings us to the site or to an app on our mobile devices on a semi-regular basis, but the advertising they sell for the service is the most profitable advertising platform in history by far.
With all that said, this latest infographic breaks down the story and technical background behind the most used research tool the world has ever known. Click to enlarge.