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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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The 4 Reasons Why Car Dealers Should Have A Blog

Blogging for DealersThis is a topic that has been covered many times before. Often I see blogs get started but eventually abandoned or automated with scraped content from other sites. I'm going to take another stab at this, only this time I'm making my plea in video format.

Below you'll see the first video in the series, "Driving the Point Home" where I go "off the cuff" on various topics pertaining to automotive internet marketing. We already have several videos recorded and will be posting them from time to time on Driving Sales.

There are 4 primary reasons but be sure to pay closest attention to the last one. I don't know how else to convey how important it is to have a humanized component in the dealership's marketing strategy. Hopefully, this will be enough to spark some creative juices and the gumption necessary to stay consistent with blogging.

 

Jeff Cryder
Solid tips JD. A blog/content platform should be the core of you're online marketing efforts. I recently listened to Andy Warner's conversation w/ Marcus Sheridan on Andy's podcast. I believe Marcus explained it best when he said "content marketing is the fuel, social media marketing is the fire. If your fuel sucks, your fire is going to suck too". Watching our Lebanon Ford blog grow and convert has been really rewarding. If your dealership isn't blogging yet, I highly, highly recommend you start :D
Eric Miltsch
Many forget the original acronym for BLOG: Better Listings On Google. Whether that's true or not - who knows, but the results are true:) Thanks for the reminder JD!

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