Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

The 4 Reasons Why Car Dealers Should Have A Blog

Blogging for DealersThis is a topic that has been covered many times before. Often I see blogs get started but eventually abandoned or automated with scraped content from other sites. I'm going to take another stab at this, only this time I'm making my plea in video format.

Below you'll see the first video in the series, "Driving the Point Home" where I go "off the cuff" on various topics pertaining to automotive internet marketing. We already have several videos recorded and will be posting them from time to time on Driving Sales.

There are 4 primary reasons but be sure to pay closest attention to the last one. I don't know how else to convey how important it is to have a humanized component in the dealership's marketing strategy. Hopefully, this will be enough to spark some creative juices and the gumption necessary to stay consistent with blogging.

 

Jeff Cryder
Solid tips JD. A blog/content platform should be the core of you're online marketing efforts. I recently listened to Andy Warner's conversation w/ Marcus Sheridan on Andy's podcast. I believe Marcus explained it best when he said "content marketing is the fuel, social media marketing is the fire. If your fuel sucks, your fire is going to suck too". Watching our Lebanon Ford blog grow and convert has been really rewarding. If your dealership isn't blogging yet, I highly, highly recommend you start :D
Eric Miltsch
Many forget the original acronym for BLOG: Better Listings On Google. Whether that's true or not - who knows, but the results are true:) Thanks for the reminder JD!

 Unlock all of the community & features  Join Now