Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The 4 Reasons Why Car Dealers Should Have A Blog

Blogging for DealersThis is a topic that has been covered many times before. Often I see blogs get started but eventually abandoned or automated with scraped content from other sites. I'm going to take another stab at this, only this time I'm making my plea in video format.

Below you'll see the first video in the series, "Driving the Point Home" where I go "off the cuff" on various topics pertaining to automotive internet marketing. We already have several videos recorded and will be posting them from time to time on Driving Sales.

There are 4 primary reasons but be sure to pay closest attention to the last one. I don't know how else to convey how important it is to have a humanized component in the dealership's marketing strategy. Hopefully, this will be enough to spark some creative juices and the gumption necessary to stay consistent with blogging.

 

Jeff Cryder
Solid tips JD. A blog/content platform should be the core of you're online marketing efforts. I recently listened to Andy Warner's conversation w/ Marcus Sheridan on Andy's podcast. I believe Marcus explained it best when he said "content marketing is the fuel, social media marketing is the fire. If your fuel sucks, your fire is going to suck too". Watching our Lebanon Ford blog grow and convert has been really rewarding. If your dealership isn't blogging yet, I highly, highly recommend you start :D
Eric Miltsch
Many forget the original acronym for BLOG: Better Listings On Google. Whether that's true or not - who knows, but the results are true:) Thanks for the reminder JD!

 Unlock all of the community & features  Join Now