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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

An Introduction: Social Signals for SEO

Over the next couple of weeks I will be going into more detail about how social media is utilized as an SEO tool for car dealers. We will go over some of the various components that we've been "playing with" over the last couple of years (and ramping up tremendously in the last few months) that have yielded some incredible results. This will be a Driving Sales exclusive.

Google and Bing have both acknowledged their use of social signals in their search algorithms. This is different than the sheer link-building aspect of social media. Social links are viewed very differently than standard website links. Twitter, for example, uses the "nofollow" attribute on their links and shrinks them. Two years ago, this made them relatively-worthless from an SEO perspective. Today, there are ways to use Twitter to push your pages over the threshold and achieve better rankings for individual pages and the entire domain in general.

That's just Twitter, and it's not the most important social site anymore when it comes to search rankings. I'll go much more in-depth here on Driving Sales about how they work and what you can do to improve your search rankings as a result, but in the meantime please check out this infographic by CMO that breaks down how some of the biggest social networks can be used for SEO and other things.

Click to enlarge.

Social Media for SEO

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