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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

You've heard about it, read about it, and probably experienced it. Q1 for the auto industry was a pretty rough one. Experts are diving into what the pr…

Transforming the F&I Experience

Transforming the F&I Experience

In this post, I want to share a short story that led to a revelation for one F&I product provider as well as try to remind us that while technology will co…

An Introduction: Social Signals for SEO

Over the next couple of weeks I will be going into more detail about how social media is utilized as an SEO tool for car dealers. We will go over some of the various components that we've been "playing with" over the last couple of years (and ramping up tremendously in the last few months) that have yielded some incredible results. This will be a Driving Sales exclusive.

Google and Bing have both acknowledged their use of social signals in their search algorithms. This is different than the sheer link-building aspect of social media. Social links are viewed very differently than standard website links. Twitter, for example, uses the "nofollow" attribute on their links and shrinks them. Two years ago, this made them relatively-worthless from an SEO perspective. Today, there are ways to use Twitter to push your pages over the threshold and achieve better rankings for individual pages and the entire domain in general.

That's just Twitter, and it's not the most important social site anymore when it comes to search rankings. I'll go much more in-depth here on Driving Sales about how they work and what you can do to improve your search rankings as a result, but in the meantime please check out this infographic by CMO that breaks down how some of the biggest social networks can be used for SEO and other things.

Click to enlarge.

Social Media for SEO

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