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I was having a discussion with our founder over the best ways to separate the good from the bad SEO providers in the automotive industry when I realized that very few (VERY few) vendors presented all three components to help dealers make a decision about who to choose. There are three major components that a savvy dealer will want to look at when comparing vendors.
The first one is arguably the most common but still very important. Requisites are "Things that are necessary for the achievement of a specified end." In the field of search engine optimization, knowing what it takes to achieve the goal of higher rankings for the right keywords is essential to success.
SEO is both a science and an art. While there are definitely techniques that can be used and repeated to help towards that end, it's necessary to apply creative thinking during nearly every aspect of the SEO process. It's not simply a robotic experience. Here are the four primary requisites that every SEO vendor should be focused on in 2012 and beyond:
The second and third portions of sifting through automotive SEO providers are published on other networks. I hope that we can go around the whole circle of the three major automotive social networks to provide real understanding to dealers around the nation.
This video talks about all three: