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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Exclusive Blog Posts

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

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In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

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The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

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Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

5 Keys to SEO Under Penguin

In April, 2012, Google began rolling out major changes to their search algorithm. The update, known as "Penguin", had dramatic effects on many of the searches that people do on a regular basis. In the automotive industry, the effects were felt by thousands of dealers. Some moved up if they had quality SEO practices being employed on their sites. As a result, others moved down.

This graphic goes into a little detail about the philosophies that dealers and their search partners should employ to take advantage of the changes. Penguin is a good thing. It helps to level the playing field for those who want to do better and gives those willing to be exceptional the ability to fly to the top.

Click to enlarge.

Automotive SEO Penguin

Chris Costner
Thanks for the great points. I agree it should be "quality content" being written rather than a robotic approach hoping it sticks somewhere in the search. What would be once key piece of advice for dealers with these new changes?
Larry Bruce
Richard some good points here, the bottom line... 1)Keywords, 2)Good Content & 3)Backlinks and number 2 will get you number 1 & 3. If you have been doing the right things all along you don't have to have a Penguin Remedy.

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