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Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

Your Customers Are Web Savvy (regardless of where your dealership is)

Chrome over IE

At the Automotive Boot Camp last week, I had the pleasure of going over analytics with a dealer who was at a loss for why they weren't getting more traffic to their website. One of the first things I noticed was that the website looked good on Internet Explorer and Firefox but had errors in Google Chrome and failed to display properly at all in Opera and Safari.

"As long as it works in Internet Explorer, we're fine," the dealer told me. "Our area is not tech-savvy and almost everyone we know uses Internet Explorer."

I was aghast. I literally didn't know what to say. I thought these days were behind us.

I was wrong.

It doesn't matter where your dealership is. People are using the internet. They know how to use the internet. Even if they don't, someone in their family does and has helped them know the basics.

Internet Explorer is still big, but check your stats before thinking that "everyone is using it." Last week, Chrome overtook IE as the most used browser in the world. Even in North America which is still IE-heavy, it only accounts for around 40% of the non-mobile web traffic.

Do you want to reach 40%? How about 90%, assuming your website works in IE, FF, and Chrome?

Why not go for 100%?

The story ended well. We looked at his analytics and he was partially correct: a high 44% of his visitors were using IE. It wasn't the number he was thinking and it opened his eyes to the importance cross-browser website performance. Have you looked at your numbers lately?

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