Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Your Customers Are Web Savvy (regardless of where your dealership is)

Chrome over IE

At the Automotive Boot Camp last week, I had the pleasure of going over analytics with a dealer who was at a loss for why they weren't getting more traffic to their website. One of the first things I noticed was that the website looked good on Internet Explorer and Firefox but had errors in Google Chrome and failed to display properly at all in Opera and Safari.

"As long as it works in Internet Explorer, we're fine," the dealer told me. "Our area is not tech-savvy and almost everyone we know uses Internet Explorer."

I was aghast. I literally didn't know what to say. I thought these days were behind us.

I was wrong.

It doesn't matter where your dealership is. People are using the internet. They know how to use the internet. Even if they don't, someone in their family does and has helped them know the basics.

Internet Explorer is still big, but check your stats before thinking that "everyone is using it." Last week, Chrome overtook IE as the most used browser in the world. Even in North America which is still IE-heavy, it only accounts for around 40% of the non-mobile web traffic.

Do you want to reach 40%? How about 90%, assuming your website works in IE, FF, and Chrome?

Why not go for 100%?

The story ended well. We looked at his analytics and he was partially correct: a high 44% of his visitors were using IE. It wasn't the number he was thinking and it opened his eyes to the importance cross-browser website performance. Have you looked at your numbers lately?

* * *

Find +JD Rucker on Twitter, Facebook, and Pinterest.

 Unlock all of the community & features  Join Now