1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
All too often I see dealers (and just about everyone else) posting images multiple times in the same day using a single tool. It could be Instagram, Hootsuite, Buffer, KPA Local Engage, Path, or any of dozens of great tools out there that can post images to Facebook.
The challenge with this is in how Facebook batches images into albums on the news feed. You can look at your Facebook page and everything looks fine, but the way that multiple images posted from the same tool in a 24 hour period looks in the news feed of your fans is completely different. They get batched as an album that does not have a like button.
Let me repeat. It does not have a like button on these auto-generated albums when viewed from the news feed. In other words, for your fans to interact with your image content they will have to click through to the individual image in the album.
They won't. They might think, "Oh, that's cool," but because there is no like button in their feed they'll skip it and continue scrolling.
Even the scheduling tool withing Facebook itself does this.
If you post images through mobile or directly to your page through Facebook.com, this isn't an issue. There's even a like button when you intentionally create an album through Facebook.com. It's in using any tools or the scheduling feature that the challenge arises.
This content can actually hurt your EdgeRank and make your content appear lower on the news feeds if at all. Already, only 16% of your fans are able to see your content at all in your news feed. There's no need to make that number go down even further by scheduling multiple images in a 24-hour period from the same tool.
We get around this and are able to get tremendous engagement on our page by using multiple tools. It doesn't apply for links or videos (which you should post sparingly anyway based on their penalties in the news feed), but more than one image from a tool in a 24 hour period makes it difficult for your fans to engage even if they want to.
Check out our Facebook Page. You'll see that we get strong interactions from our fans and are able to post multiple images a day because we split the image posts between the various tools. On the page or in the image above, you'll see that we use up to 5 different tools (including Facebook.com itself) at any particular time to make sure that Facebook doesn't auto-batch our posts into albums that cannot be liked directly from the news feed.
Try it out. Utilizing a single tool is easier but it can decrease engagement if you're posting more than 1 image a day. If you're posting less than one image a day, you're missing out on a lot of potential that images offer in Facebook. It's a visual medium. Be visual!