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Jared Hamilton
From: Jared Hamilton
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Is Twitter Worth It?

Twitter

As I look at the social media presence of various dealers, I noticed that many are either automating or have abandoned Twitter all together. Is this trend based upon lack of effectiveness or is it simply not a hot topic anymore?

We've seen dealers that have been effective on Twitter, but they are few and far between. Has Twitter become too thin? Is there simply no valid way to generate leads, communicate with customers, or find new prospects?

I'm asking because I still believe in Twitter. I know that there are ways to find potential customers on Twitter. I know that people do communicate with dealers on Twitter and often get disappointed when they don't get a reply. The question is: do you believe Twitter is worth it?

Jim Bell
As you know JD, I love Twitter as well. I think it may be that there is so much noise and a life of a tweet is so short, a lot of dealers just don't have the time to do it and monitor it. That would be my guess. I can go through my Facebook feed fairly quickly since my last look, but Twitter is a different beast. I may go back one hour in tweets and that is it. It's just so fast and the life of a tweet is so short.
Jim Bell
As you know JD, I love Twitter as well. I think it may be that there is so much noise and a life of a tweet is so short, a lot of dealers just don't have the time to do it and monitor it. That would be my guess. I can go through my Facebook feed fairly quickly since my last look, but Twitter is a different beast. I may go back one hour in tweets and that is it. It's just so fast and the life of a tweet is so short.
Chris Costner
Great topic and post JD. I believe Twitter IS worth it but I feel the ones who were once active and didn't find success were taking the "broadcast" approach. Yes at times broadcasting may turn a few conversions or create engagement but I don't believe it is the key to Twitter success as a business. Those wanting to be successful need to be proactive in finding the conversations with the proper searches. Only then will the true value of Twitter become evident.
Bill Simmons
Great post JD. In my case, I have found that to be succesful on Twitter is not to automate anything. It has been a personal branding tool for me to let local tweeps know that I am a car dealer. But I don't tweet anything cars sales related to them. I am there to meet new friends, engage in conversation with them, and they know I am there if they have an auto related need or question. Just in the last 2 weeks we have sold a new Prius and gained 3 new service department customers that had no prior business relationship with our dealership. And all of them have bragged online about the service the recieved which leads to more great online word of mouth, and I pickup a couple of new followers each time. I have also found it to be a great online reputation tool. I search for our dealerships names each day to see what people who I am not following may be saying about us online. I've been able to get involved in some CSI issues that way and corrected them before they got out of control. It does take work and time, which I know is precious for many of us in car dealerships. But in my case it has been time well invested.
Eley Duke III
Great question. We simply have linked our Facebook feed to Twitter. We also do a lot of tweets on our own from twitter vs it just being a repost from FB. I find you gain more industry followers than anyone else if you don't get out there and follow locals. We have a decent following that I feel is engaged vs just getting as many followers as possible. We comment on and retweet local business's, sports, community organizations, etc. That has helped us gain more local non-auto related followers. So far we have not seen a huge impact but we do see some involvement. We don't plan to give up on it as it is a means to communicate and stay in front of our community.

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