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Jared Hamilton
From: Jared Hamilton
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The Top Influencers in Automotive According to Klout

Scott Monty Klout

Let's face it. Klout is, for all intents and purposes, just a way for people to bolster their confidence and flex their social media muscle. It's a game, really, but one that's fun and that can help like-minded professionals find each other and network more effectively.

We compiled a list of the highest Klout scores in the automotive industry. The list is incomplete; there's no way to get everyone without input. We put together a comprehensive list that's up to the top 80+, but we would love help in finding the people that we're missing.

No brands or companies were included. We only went after individuals in the automotive industry. Most journalists, including auto review bloggers, were excluded as well because they normally are not associated with helping with internet marketing or other things that are relevant directly to dealers.

If Klout is as useless as I say, why would we compile the list?

The answer comes down to connections and networking. We believe that it's not necessarily an indicator of real world influence but connecting with those who are active on social media can help us (and you) find the "cutting edge industry folks" who are most likely on top of the latest and greatest in automotive marketing. By communicating with those who have high Klout, it can help to get more exposure for your own messages.

This list is so tremendously incomplete it's not funny. If you or someone you know is missing from the list, please comment below and let us know. The complete list is available here, but the top of the list, those with scores in the 70s, are listed below.

It is noteworthy and very telling that many of the top automotive Klout scores come from people who are very active on DrivingSales, including team members Chris Costner and Eric Miltsch, both of whom are in the top tier in the automotive industry.

Klout Score in the 70s

Scott Monty ~ 79
Louie Baur ~ 78
JD Rucker ~ 78
Grant Cardone ~ 78
Chris Costner ~ 76
Tracy Myers ~ 75
Joey Little ~ 73
Micah Birkholz ~ 73
Ralph Paglia ~ 73
Ric McCoy ~ 73
Brian Pasch ~ 72
CJ Romig ~ 72
Erin Ryan ~ 72
David Johnson ~ 71
Eric Miltsch ~ 71
Jae Chang ~ 71
Nancy Simmons ~ 71
Shawn Clos ~ 71
Jim Bell ~ 70
Kathi Kruse ~ 70
Lindsey Shaker ~ 70

Check out the rest of the list and PLEASE comment below if you know of people we're missing.

Bryan Armstrong
I agree and as @bryancarguy follow them all. Guess I better get engaged if I'm to raise my 67 to the "elite" status! :-P
Jim Bell
Great lest JD! I always say, surrounding yourself with incredible people will make you a better person. Thanks for the inclusion on this and glad to see that I am connected with all of them in some way.
Eric Miltsch
JD - This is a fun post & is a nice way of acknowledging those within our segment who are highly active and of course, highly knowledgeable overall and in their own specific areas of expertise. It's definitely a solid list of talented people. With that said, I'd love to share my thoughts on Klout. I think the ultimate utility is useless beyond simply measuring this "online popularity contest" that we all participate in every single day. Klout claims to be the standard in measuring influence. Influence is a difficult thing to measure as this would entail measuring the actual change that an individual has created. (Making someone buy something, click something, download something, etc) Very hard to measure. The problem, as I see it, is how does one become influential? You need to be experienced. And prior to being experienced, you need activity. So, imagine a system that would first measure your specific activity, based around your true area of expertise. This could ultimately lead to gauging "potential" influence. Without letting the cat out of the bag look for new ways this will develop here at DrivingSales, within our own community, very soon - I'll shed more light on this topic at DSES! Very nice post JD, thanks for sharing the info!
Stan Sher
I better start using it more myself. I was a 68 and dropped to 67.
Jeffrey Green
Great post and I think it's great that I'm connected with a few of the names on that list and I consider them to be my "influencers". As an automotive digital marketing director I got excited about Klout when I first learned about it. I became mildly obsessed with boosting my Klout score because I thought it was an important measurement for me, I thought, "I work in digital marketing so I better have a high Klout score". I have been networking with talented marketers like Joey Little, Eric Miltsch, Jim Ziegler, and Ralph Paglia for nearly 3 years now. I utilize many of the techniques and approaches to marketing that they taught me. But my score just kept hovering at the same spot, up a point, down a point, then back up again. I got obsessed, thinking about my every move on social media sites. It became a job, not something fun. I measure the effectiveness of my marketing efforts on social media sites very differently than I measure my influence personally on social media. I think most would agree with that.

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