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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Understanding the Coming Search and Social Convergence

Google AnalyticsI drew a few great takeaways when I visited Google in Mountain View a couple of weeks ago. The company is heading in millions of directions as it has been for several years, but the gap that's being bridged between search and social is changing the way we are organizing the very core of our business. Dealers will become aware of these changes sooner than they probably realize.

In short, the things even the savviest of dealers are doing today may do a complete 180 very quickly.

My lunch with the head of Google Analytics revealed more than I had anticipated; you can tell a lot about the direction of the search algorithm based upon what the company plans to start tracking.

Things have been changing rapidly for the past couple of years. Social media and search engine marketing are quickly becoming consolidated strategies for those who understand what is happening.  I was planning to talk about it at DSES but circumstances beyond my control prevented this.

Thankfully, the changes that are coming are not the type that need to be kept secret for long. Dealers will have much more control over their search marketing than ever before. They'll have to. Reliance on vendors to make it happen is going to be less important than reliance on internal personnel with the right experts guiding their actions.

In the coming weeks I will be posting more about it. Right now, there is more formulating, strategizing, and adjustments to our training regiment that must occur, but I will do what I can for the audience to grasp the bigger picture of the changes as soon as I'm able. Stay tuned. It's an exciting time for dealers who are willing to do what it takes to be dominant in internet marketing.

Author's Note: This is an article that was actually written a while back. I hesitated to post it initially as it was still up in the air about whether or not I would be attending DSES but with the event around the corner it's a safe bet that I won't be speaking there. Obviously I would rather present it directly but the coming articles will have to suffice. Have a great conference and I look forward to trying to get back in next year.

Jim Bell
Great info JD and my mouth is watering on what you found out and what is to be revealed sooner than later. They always like to change things up and I guess we will see what is store in the next chapter for dealers and Google soon.

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