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Jared Hamilton
From: Jared Hamilton
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TK Carsites

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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Understanding the Coming Search and Social Convergence

Google AnalyticsI drew a few great takeaways when I visited Google in Mountain View a couple of weeks ago. The company is heading in millions of directions as it has been for several years, but the gap that's being bridged between search and social is changing the way we are organizing the very core of our business. Dealers will become aware of these changes sooner than they probably realize.

In short, the things even the savviest of dealers are doing today may do a complete 180 very quickly.

My lunch with the head of Google Analytics revealed more than I had anticipated; you can tell a lot about the direction of the search algorithm based upon what the company plans to start tracking.

Things have been changing rapidly for the past couple of years. Social media and search engine marketing are quickly becoming consolidated strategies for those who understand what is happening.  I was planning to talk about it at DSES but circumstances beyond my control prevented this.

Thankfully, the changes that are coming are not the type that need to be kept secret for long. Dealers will have much more control over their search marketing than ever before. They'll have to. Reliance on vendors to make it happen is going to be less important than reliance on internal personnel with the right experts guiding their actions.

In the coming weeks I will be posting more about it. Right now, there is more formulating, strategizing, and adjustments to our training regiment that must occur, but I will do what I can for the audience to grasp the bigger picture of the changes as soon as I'm able. Stay tuned. It's an exciting time for dealers who are willing to do what it takes to be dominant in internet marketing.

Author's Note: This is an article that was actually written a while back. I hesitated to post it initially as it was still up in the air about whether or not I would be attending DSES but with the event around the corner it's a safe bet that I won't be speaking there. Obviously I would rather present it directly but the coming articles will have to suffice. Have a great conference and I look forward to trying to get back in next year.

Jim Bell
Great info JD and my mouth is watering on what you found out and what is to be revealed sooner than later. They always like to change things up and I guess we will see what is store in the next chapter for dealers and Google soon.

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