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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

5 Facebook Customer Photo Types That Aren't Totally Boring

Most dealers know what to do. Get testimonials. Get pictures of happy customers. These can be turned into Facebook gold.

The problem is that the pictures of happy customers are often about as boring as a picture can be. There's a customer standing in front of their new car. Sure, they look happy, but is it going to get anyone's attention? Is it going to get comments from local prospects, even the friends of the person who is in the picture?

Usually, the answer is no. Thankfully, there's an easy fix to this. Make the pictures fun!

Advantage Autoworks does a great job at getting (or making) good pictures of their customers. Here are some examples:

 

The Connected Customer

Nothing says "I trust them" like interaction between the customer and the salesperson. When it's genuine, it allows your dealership to highlight the personal attention you give your customers. This is a differentiator as most car buyers are not used to working with people they can truly like at the car dealership.

 

The Style Shot

This is an exciting moment for your customer. Encourage them to express their real feelings, their real style. Automobiles embody moments of pride. Let them show it.

 

Feature Highlight

If they bought a convertible, this is the right shot to take. If they bought a truck, don't get them standing in front of it. Get them in the truck bed leaning over the cabin. Moonroof? Get them to stick their head out. There's a ton of options to make the photo fun.

 

Action Pose

This is the hardest one, but can be very fun. In this image, they have a Jeep. Where does a Jeep belong? Yep, climbing rocks. If they bought a sports car, get them to do a quick burnout (with permission from the GM, of course) and snap the photo with smoke coming off the rear tires.

 

A Different Angle

You won't always be able to get a customer to do much more than pose in front of the car. If that's the case, make in interesting with angles. Shoot from the side. Shoot from the ground. Shoot from up above as with the image above. It's not ideal, but at least it's not a straight-on shot of the customer and their car.

Jim Bell
Love the idea and something I will be passing onto our team here. Thanks for the great post JD!
JD Rucker
I'm honored, Jim! We post a lot of things that are intended to spark ideas but often they go unused. It's good to see ideas that can be turned into something by a strong dealership.

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