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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Devising a Perfect Landing Page

Devising a Perfect Landing Page

When your business is taken online, you have to make sure your website is generating customers and visitors. This is one of the most important things in on…

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Hashtags: The Biggest Reason To Stop Automating Your Twitter Posts

Sometimes, I'm ready to give up on Twitter. It's not that I don't know with an absolute certainty that it can be an extremely effective marketing, branding, and communication tool for car dealers. It's that I can't seem to convince many dealers that it's an extremely effective marketing, branding, and communication tool.

The biggest roadblock is that it's so easy to automate. Between Facebook and blog posts, it's possible to have a robust Twitter presence that's basically "set it and forget it". The problem is that when it's forgotten, it wilts and dies even though content is flowing in through feeds.

Real Twitter users use two things that differentiate themselves from the "bots" on Twitter. They reply to people with @replies which can be easily seen in a 5 second scan of someone's Twitter feed and they use hashtags to either classify their Tweets or insert a bit of personality into them. It is here that you can get the most benefit out of Twitter as a broadcasting tool (though I would argue that it's much better used as a listening tool, but that's an entire other blog post).

Here's a quick video with some basic tips about hashtags, just in case you aren't fully familiar with them.

Jim Bell
Love it JD and so many people miss the whole #hashtag aspect of twitter and G+.

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