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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Hashtags: The Biggest Reason To Stop Automating Your Twitter Posts

Sometimes, I'm ready to give up on Twitter. It's not that I don't know with an absolute certainty that it can be an extremely effective marketing, branding, and communication tool for car dealers. It's that I can't seem to convince many dealers that it's an extremely effective marketing, branding, and communication tool.

The biggest roadblock is that it's so easy to automate. Between Facebook and blog posts, it's possible to have a robust Twitter presence that's basically "set it and forget it". The problem is that when it's forgotten, it wilts and dies even though content is flowing in through feeds.

Real Twitter users use two things that differentiate themselves from the "bots" on Twitter. They reply to people with @replies which can be easily seen in a 5 second scan of someone's Twitter feed and they use hashtags to either classify their Tweets or insert a bit of personality into them. It is here that you can get the most benefit out of Twitter as a broadcasting tool (though I would argue that it's much better used as a listening tool, but that's an entire other blog post).

Here's a quick video with some basic tips about hashtags, just in case you aren't fully familiar with them.

Jim Bell
Love it JD and so many people miss the whole #hashtag aspect of twitter and G+.

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