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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Hashtags: The Biggest Reason To Stop Automating Your Twitter Posts

Sometimes, I'm ready to give up on Twitter. It's not that I don't know with an absolute certainty that it can be an extremely effective marketing, branding, and communication tool for car dealers. It's that I can't seem to convince many dealers that it's an extremely effective marketing, branding, and communication tool.

The biggest roadblock is that it's so easy to automate. Between Facebook and blog posts, it's possible to have a robust Twitter presence that's basically "set it and forget it". The problem is that when it's forgotten, it wilts and dies even though content is flowing in through feeds.

Real Twitter users use two things that differentiate themselves from the "bots" on Twitter. They reply to people with @replies which can be easily seen in a 5 second scan of someone's Twitter feed and they use hashtags to either classify their Tweets or insert a bit of personality into them. It is here that you can get the most benefit out of Twitter as a broadcasting tool (though I would argue that it's much better used as a listening tool, but that's an entire other blog post).

Here's a quick video with some basic tips about hashtags, just in case you aren't fully familiar with them.

Jim Bell
Love it JD and so many people miss the whole #hashtag aspect of twitter and G+.

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