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Exclusive Blog Posts

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

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New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

Captivate your Audience by Telling a Story in your Advertising

All too often we get wrapped up in trying to make a sale or gain a lead that we do not brush ourselves up on what it actually takes to acquire either. Days of adding just a few video shots or photos of a vehicle with pricing and its features are over, customers now find that a cold form of relinquishing their loyalty.

Instead you need to appeal to the softer side of the consumer and evoke a positive emotion that will appeal to the demographic you are targeting by telling a story.

Ford has certainly been a leader in changing the way they choose to communicate with their customers, not only through the proper use of Social Media, but by turning their advertising into stories rather than spewing cars and trucks at their audience.

Doug the puppet who was the spokes puppet for the 2012 Ford Focus, which either had some dealers thinking it, was either ridiculous or genius.

It was genius, and the reason a puppet was added in, is due to the emotional connection people could have with a witty tantalizing puppet that spent many hours in the Ford Focus, therefore making it a prop people could connect to because of Doug.

This turned into Doug having a following on YouTube, a Facebook page just for Doug and a puppet that became an instant viral sensation. Why? Because he was likable and Ford changed the way the Automotive Industry should relate to their potential customers.

Telling a story is the ideal form of captivating an audience, though you need to strategize and prepare long before you ever take the idea to the public. You don’t need professional equipment; you simply need a creative idea that incorporates your vehicle(s) as a part of the story and throw in features of the vehicle naturally as a part of the storyline.

Many Motor companies will add vehicles as props in television shows and movies, and pay a high price to have their vehicle associated. You can do it too, minus the television show, movie and high cost budget, instead make your own.

Whether you choose to take it to YouTube, add it to print or Media Advertising, the old school way is not going to help you gain new customers, instead gain connections by becoming a story teller and evoke emotion when amplifying a specific vehicle which in turn will do so for your Dealership.

Doug the puppet has retired from Ford, yet Ford keeps pushing the innovative button with more videos on YouTube that tell a story when advertising. Here is just one example of bringing the Ford Escape vehicle into the spotlight.

 

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