CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
For a while now we've been discussing the concept of posting "sharable" content on your website to support your "money pages" and "SEO pages". Here's a quick breakdown of the three to act as a refresher:
We've discussed why these sharable pages are important, but in a nutshell the goal of a sharable page is to support money pages and SEO pages by driving social signals and organic links to your domain. The sharable pages help by linking internally to important pages but they also increase the domain's overall rankings through these social signals and links.
It's all well and good, but people have asked me for an example of the content that a sharable page might have, so here it is. Below is content that was posted on a Dodge dealer's website. It is about classic Dodge Chargers. Most dealers would think that it's useless since they don't have a lineup of 1969 Chargers on their front line, but because of the potential popularity and sharability of such a post, it could help to drive inbound links and social signals in ways that standard dealer website content cannot.
As you look at the content notice a few things:
Please feel free to ask questions about this content example.