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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

Social Media is More Akin to Television than Search or Other Internet Marketing Forms

Watching Television One of the biggest misunderstandings surrounding social media is that it's a distant cousin of search engine marketing or that it's goals are similar to other forms of internet marketing. This isn't quite true. There are definitely tie-ins; social media can help improve search rankings, it is a valid follow-up component to email marketing, and it can be used as a direct lead generator for certain products and services. However, real success on social media often comes down to knowing the frame of mind of the people on it and realizing that the messaging style is much more akin to television advertising than any of the traditional online marketing formats.

Think about it like this: when someone wants to buy a car, they go to the search engines. They might go to AutoTrader or Craigslist. They may just go straight to a dealership website. They don't think, "Let's turn on the television and hope we see an ad."

They also don't think, "Hmm, I need to get a new car. Let's see what Facebook has to say about that."

Just as dealers have learned that television advertising works even if you can't demonstrate a clear ROI, they're learning that social media marketing and advertising work as well. When people are in television or social media mode, they are in an entertainment frame of mind. They are not fearful. They are not worried. They are not concentrating. They are open to what the two different mediums are about to show them. Nobody wants to see commercials, but they watch them anyway if only passively. Nobody wants to see marketing messages on Facebook, but they see them anyway even if they don't like or comment on them.

Television and social media both help to keep the business branding and messaging in mind, even if it only registers at a subconscious level. If they are in the market for a vehicle at the time, they might react. If they aren't, that's okay. The brand is being presented. When it comes time to buy a car, their subconscious has an opportunity to move them towards the familiar. Both television and social media help businesses become part of the "subconscious familiar" brands when the time comes to act.

Here's a video I made several months ago that discusses the concept.

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