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As an owner or an admin to a Facebook page you clearly know that filling out as much as you can helps create the page and provides a way for people to not only find your page but more about your brand. It is still highly recommended that you ensure you fill out all the sections that can help people to understand your brand’s purpose except for one area and this one can hinder you more than help you.
Facebook pages are a terrific form of sharing information with like-minded people from tips to how-to’s to just what is happening in Industry news. They are the number one place for your business to be public on besides your own website. However, there is a spot on Facebook that can make you believe it is helping your Facebook page within Facebook search when in fact it is not.
Under the “Basic Information” section of your Facebook page you are able to choose a category and sub-category to help place your Facebook page properly within the search engine on Facebook. Beneath it is where the trouble can occur.
The “Official Page” section located under “Basic Information” and just below where you choose a category for your page asks you to “pick a topic”, this makes us easily want to find a relatable topic and add it to this section since where it is located makes us believe that it will help us even further to get seen and possible “likes” from those who are searching for what it is offered from your page.
The “Official Page” section needs to be blank, yes, as blank as the stares I am getting right now. Many hurry to fill out the sections on Facebook that they don’t take time to hover the small question marks that provide valuable information. Information that can help you to not make a bad decision and filling out the mentioned section is a bad choice.
The “Official Page” is meant to be filled in if there is another page that is active and live that represents your brand on Facebook. Which means that by finding a topic your page then becomes a supporting page and not the “Official Page”, therefore you need to keep this section without an associated topic unless it is not your brands main page on Facebook.
If you have this section added with a topic, simply go to Edit Page > Basic Information > and Delete the topic chosen. This will be more beneficial for your Facebook page and will change the way you are found on Facebook and within other search engines.