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Exclusive Blog Posts

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

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Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Is Your VDP Your MVP?

Is Your VDP Your MVP?

The vehicle display page (VDP) is often the last page a customer sees before contacting a dealer. By the time they’ve arrived there, they’ve li…

Where Should You Spend Your Time at NADA 100?

Where Should You Spend Your Time at NADA 100?

You’re taking time away from your busy service or parts department, all on the company dime, to attend NADA 100 in New Orleans. You’d better ha…

The Customer Service Comeback on Facebook [Infographic]

Customer Service

The power of Facebook has impressed many of its users, giving them the ability to speak to family and friends and share their lives virtually together no matter the distance. It has also become a fantastic hub for businesses to express personality, share promotions and gain customer loyalty and trust.

However, Facebook has done much more, it has made a customer service comeback for businesses. Allowing Facebook users to speak with companies directly and quickly; expressing their concerns and exciting their praises.

In fact 1/3 of consumers are using social media to engage with their vendor of choice. Facebook has become the most valued tool as a social media lead generator, its platform for Business to Consumers (B2C) with 77% stating that they have received a customer from their Facebook page interactions.

Engaging with customers through social media can help your business gain advocates for your brand, advocates voice their joy of how you have treated them, sharing this information with their family and friends and therefore amplifying your reach on Facebook. You also need to keep in mind that the average B2C advocate has roughly 200-400 people within their Facebook community alone. Let’s not forget the power of peer-to-peer influence since studies show that 61% of consumers will buy from a brand that is recommended by another customer or more so from a family or friend.

Facebook is where your company’s customers are with 1 in 4 users checking the site up to 5 times daily; therefore your presence is a necessity if you want to earn your brand’s credibility online.  More importantly making connections with people based on an emotional distinction with your brand can increase a new customer and providing availability to consumers through social media is direct customer service that can keep a current customer happy.

Learn more about the statistics of Facebook for B2C and How Businesses Are Making Friends on Facebook in the following infographic created by Ambassador.

Businesses on Facebook

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This article originally appeared on Socialeyezer.

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