CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
One of the most important components of a successful dealership Facebook page is pictures of happy customers. More dealers are doing it every day and they are seeing the results in improved engagement through likes, shares, and comments.
However, the increasing trend is also making it harder to stand out. With more of these pictures hitting Facebook on a regular basis, it's important to try to make your pictures more interesting than the happy-customer-pictures of the dealership down the block. It's easy once you know some of the types of photos that you should take and avoid the "guy and girl in front of the vehicle they just bought" pictures.
Last month, we covered the 5 Facebook Customer Photo Types That Aren't Totally Boring. In it, we gave examples from one dealership Facebook page that is doing it right. As we mentioned:
The problem is that the pictures of happy customers are often about as boring as a picture can be. There's a customer standing in front of their new car. Sure, they look happy, but is it going to get anyone's attention? Is it going to get comments from local prospects, even the friends of the person who is in the picture?
Check out those 5 image types on Dealer Bar.