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Jared Hamilton
From: Jared Hamilton
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Exclusive Blog Posts

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

SEO is Dead... for those who can't keep up

Dead Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.

The chants are starting again and I'm here to tell you that, as usual, they are premature. I'm not so naive as to make a statement like "SEO will never die," but the thought that the death is here is silly. It's not dead. It has changed. It changes frequently - perhaps more frequently in recent months - but it's not dead yet. In fact, those who are doing the right things are finding that their rankings are actually improving.  

Why They Always Pronounce it Dead

Since the dawn of SEO, there have been tricks that work for a short period of time. We've always taken the stance that anything that smells like a "trick" will not last and should be dismissed. This concept has helped us to stay on top of our searches and the keywords of our clients.

For example, 2007 saw a major increase in the effectiveness of social news and social bookmarking links. It was almost too easy - if you submitted a piece of content to Digg, it would rank for easy keywords within a few hours and for tougher keywords in a few days. Smart marketers refused to play this game knowing that Google would catch on and instead learned to use sites like Digg and Reddit to drive real SEO juice by posting powerful content and exposing it to the social news world. This still applies today for many sites, though they are fading quickly from relevance (except Reddit, which is growing).

Any time one of these tricks stops working, the SEOpocalypse is declared.

The most recent change that has everyone up in arms is the devaluing of automated links. Footer links, sidebar links, link farms - Google and Bing both have found ways to not only discredit these links but to make them harmful when done too much. SEO is dead... for those who couldn't keep up with these changes.  

Why SEO isn't Dead

Thankfully, smart marketers did not participate in the automated link-building programs. Personally, I'm shocked it took as long as it did for Google and Bing to figure it out. There was a time in late 2011 that I was starting to doubt my choice of not having our SEO team get in on the link-automation trend. I was getting questioned by some within the company because the path we chose, one of unique content and contextual link generation, was much more expensive to operate than the automated ways.

The corner was finally turned with the Penguin update and subsequent tweaks and my choices were vindicated.

Today, content is no longer a tool for SEO. It is an overarching concept that includes SEO as part of its mandate. In other words, the tool is now the goal and the goals of SEO, reputation, branding, and social media marketing all revolve around quality content.

When you're out there reading about the marketing trends of 2013, take note of those who are pulling away from social media or SEO and those who are pushing forward. This is easy for me to say since it's the direction that my company is heading, but it happens to be the truth. Quality content that people can enjoy, proper link-building and social signal practices that revolve around this content, and social media marketing that doesn't rely on funny cat pictures - these are the real trends that will drive proper marketing in 2013.

Bryan Armstrong
"Quality content that people can enjoy, proper link-building and social signal practices that revolve around this content, and social media marketing that doesn't rely on funny cat pictures..." Well said J.D.! Building something right takes time, maintenance, engagement and committment. It's not EASY, but it has far more sustainable results that rarely come under scrutiny.
Aaron Hassen
Love the main photo, JD. That can't be stock imagery :).

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