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Exclusive Blog Posts

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

Build Pages. If You Can't, Change.

There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine optimization and social media marketing, but today and in the foreseeable future content will be the most important (and easiest) way to advance in search and social. We discussed it in detail on ADM last month.

One of the advantages of working for an automotive SEO company is that we get to play with the vast majority of content management systems and back end tools that dealers use today. Some are very good at allowing page creation and management, including Vin Solutions, Dealer.com, and, of course, KPA Connect. Others are awful. If you're using a platform that has limitations on content creation, it's time to consider a change.

This isn't a pitch for our website product. It doesn't matter as much to me that you have our product or another product that allows you to easily create and distribute content from your website. It only matters that you have the ability to build two or three pages a month with content that comes from the dealership itself. Where to find and who can create this content is another discussion, but for now, it's imperative to gain the understanding of where content stands in the present and future of digital marketing.

Unique, high-quality content is the source of your digital marketing. It's where the magic can happen. You have to think along the lines of offering resources and points of interest for your local customers. Your standard website content cannot accomplish this. It requires the creation of content that people can find. Remember, it's not just about getting in front of the people who are interested in buying a car today. It's also about building your base, exposing your brand, and being at the top of mind for those who may be interested in buying a car in six months.

This is why "new" marketing trends like retargeting and video pre-roll require codes on your website to make them work. Getting these codes onto your potential customers' computers requires content. To make it happen, you must have a website platform that makes it easier.

Build pages. If you are limited with your backend, make a change. You have the potential to get a dramatic advantage over your competitors, but you simply cannot if you don't have a flexible system to make it happen.

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