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Jared Hamilton
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Exclusive Blog Posts

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

Build Pages. If You Can't, Change.

There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine optimization and social media marketing, but today and in the foreseeable future content will be the most important (and easiest) way to advance in search and social. We discussed it in detail on ADM last month.

One of the advantages of working for an automotive SEO company is that we get to play with the vast majority of content management systems and back end tools that dealers use today. Some are very good at allowing page creation and management, including Vin Solutions, Dealer.com, and, of course, KPA Connect. Others are awful. If you're using a platform that has limitations on content creation, it's time to consider a change.

This isn't a pitch for our website product. It doesn't matter as much to me that you have our product or another product that allows you to easily create and distribute content from your website. It only matters that you have the ability to build two or three pages a month with content that comes from the dealership itself. Where to find and who can create this content is another discussion, but for now, it's imperative to gain the understanding of where content stands in the present and future of digital marketing.

Unique, high-quality content is the source of your digital marketing. It's where the magic can happen. You have to think along the lines of offering resources and points of interest for your local customers. Your standard website content cannot accomplish this. It requires the creation of content that people can find. Remember, it's not just about getting in front of the people who are interested in buying a car today. It's also about building your base, exposing your brand, and being at the top of mind for those who may be interested in buying a car in six months.

This is why "new" marketing trends like retargeting and video pre-roll require codes on your website to make them work. Getting these codes onto your potential customers' computers requires content. To make it happen, you must have a website platform that makes it easier.

Build pages. If you are limited with your backend, make a change. You have the potential to get a dramatic advantage over your competitors, but you simply cannot if you don't have a flexible system to make it happen.

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