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From: Jared Hamilton
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Facebook Nearby: A Mobile Discovery Experience for Your Business

Facebook_Nearby__A_Mobile_Discovery_Experience_for_Your_Business

If you have a business page setup on Facebook and looking to gain more local people on your page as well as spread your brand further within your community, Facebook Nearby is a new mobile location based feature that has been helping profiles thus far but as of last month, Facebook decided to add a global update to their feature and include “Nearby” for businesses as well.

 

What is Facebook Nearby?

Facebook Nearby is a mobile feature that is now both on Android and iOS phones that becomes a mobile discovery dependent on friends for searching consumers. The feature will allow consumers to find local businesses through their connections on Facebook by browsing or searching via Facebook categories or by connecting directly from their phone; which includes check-in’s, getting directions, and allowing consumers to rate and share recommendations.

How do Facebook Users see Nearby Facebook Businesses?

The curated list that shows on your Facebook Nearby is dependent on friends’ recommendations, ratings, check-ins, and likes.

How-to have your physical business get discovered on Facebook Nearby

Firstly, you must have a physical location for your business in order to become discoverable on Facebook Nearby. To ensure that your business does get found is simple and you may already have the following information added to your Facebook page, if not or to double-check, here is what you need to have included on your Facebook page:

Update your Page to include basic information, such as your address, store hours, phone number, and details about your business in the “About section”.

Update your category. Ex: if you are a sushi restaurant, you will not appear if you do not have the correct category listed.

Encourage connections from customers: likes, check-ins, ratings, and recommendations.

Facebook Nearby is a feature that is a part of Facebook Locations and is intended to help your business not only get discovered online but to encourage people to come in-store, therefore you need to make sure that you are in the proper category and that all of your information is filled out. Take part in creating check-in deals to up the ante and most importantly, make sure that you are actively interacting with your online community to give your possible in-store community a preview of the excellent service they will receive by choosing your business.

Eric Miltsch
Erin - wonderful post! This is another huge step in the right direction for location services and for the mobile segment for facebook. Facebook has the activity and location services continue to be accepted by consumers, now they can start to tweak their methods for delivering context around our activities. Nice opportunity for service departments.
Chris Costner
I definitely like this. I am curious to see how many more FB users will adopt the "check in" feature versus any third-party applications. I know I haven't used it much.
Erin Ryan
Hi Eric :) Thanks a ton! When I found out about this feature I was excited on behalf of Dealers since this is yet another opportunity to share your Dealership and correctly when using social media as well as providing the ability to tap once again into your local area. You make a great point too, this will be a terrific feature for the Service Department to capitalize on, especially when including Facebook Deals. Socially Yours, Erin Ryan http://twitter.com/TheErinRyan
Erin Ryan
Hi Chris :) I too am curious to see if this will begin luring more people to using Facebook as their location based service or perhaps increase their usage for this purpose on Facebook. What we do know is that people love Facebook, and the more we can get out of using this social site, the better. Good to see your face! Socially Yours, Erin Ryan
Bill Simmons
Great article Erin! I have a question. Where are they pulling the "star ratings" from? When using "nearby" and choosing a business I see several hundred, in some cases, ratings or reviews for the business. Since this is a new feature for FB they all cannot be coming from there. Do you seeing this being a viable review site for us? Customers check in here via "nearby" and leaves a star rating. Sounds pretty easy if it will work.

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