Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
While learning incredible things and meeting equally incredible people at the New Media Expo in Vegas, I ran into Triberr founder Dino Dogan. I was using Triberr a while back but stopped because it became too hard. The site used to be automated – set it and forget it. They turned it into more of a curation site and I fell of the radar as a result. Recently, I’ve rejuvenated my activity and found that if anything the curation component actually makes it better, which is why it was perfect timing to meet Dogan.
For those who are not familiar, Triberr is designed to group like-minded people into “Tribes”. These tribes fall into many different categories such as marketing, technology, and automotive. It is a “blog amplification platform”, which means that users within the tribes share some of each others’ posts on social media. Once you’re in a tribe, you’re given a stream of content that you can select to share on Twitter, Facebook, and/or LinkedIn. Your own content from your blog is fed into this stream so that other members can share your content as well.
The engine driving the site is elegant. You select how often you want content shared to your profiles – once every two hours, for example – then you go through and select the content you want added to the queue. It can hold up to 100 items in your queue, making it easy to go through and select the content in one sitting that will populate your social media profiles over time.
It’s very much a back-scratching environment – the more you share of others, the more they will share of yours. Unlike other platforms, however, the user has the ability to “mute” other users. This is extremely important for those who do not want to be bombarded by spam or articles that are off-topic. If you only want the best people’s content to show on your stream, so be it. By not sharing spam, you probably won’t get your content shared by them, either, but that’s perfectly fine by me. For my feed, I focus on high-quality bloggers. They are the ones that are also sharing the content I post, which makes it much more useful anyway. The traffic from the initial tests have shown to be much higher than I would have expected or even remember from when I was first using it and the social signals for search rankings are top-notch.
Check out Triberr. If your blog falls into one of the niches and your social profiles are good for sharing content in your area of expertise, it’s probably a perfect fit.