Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
TK Carsites

TK Carsites

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

On Twitter, it's Okay for Businesses to be Irrelevant

Irrelevant Definition

There has been a lot of discussion about staying relevant on social media, rightfully so. Too many businesses are trying to "fit in" on Facebook and Google+ by posting funny images that they found on any of the various funny picture resources out there. They are not the right venues for such activities from a business perspective. Twitter, however, is.

On Twitter, there is less of a differentiation between businesses and individuals. Facebook and Google+ both have pages for businesses that are handled differently from individual profiles. On Twitter, a profile is a profile whether it's a person, a business, or a anything else. An update is an update and most users could care less where it comes from as long as it's interesting. Whoever you are, person or entity, you can attract views and social media capital by posting things that are often too irrelevant to post on Facebook or Google+.

You never know when something's going to blow up and go viral.

Case in point, while I was at the New Media Expo in Las Vegas this week, an image struck me as funny and I posted it. Somewhere along the line it was seen by a "power account" and retweeted, starting a nice string of retweets that has kept my phone blowing up for the past couple of days. It didn't matter who I was. I could have been a business for all they cared. The content worked and it spread across Twitter.

The point is that businesses can be a little more risky, a little less relevant, and a little more fun on Twitter than they can on the other major social networks. The same holds true for Pinterest, but that's another story altogether. Here's the Tweet.

Feel free to retweet it if you like!

 Unlock all of the community & features  Join Now