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Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

6 more reasons why we MUST move Techs to $40 to $50 an hour soon

If you have followed my published articles in the past about retaining Techs (based on being a former dealership Fixed Ops Manager and my 17 years of r…

Auto/Mate Names Patrick Reilly as New Head of Marketing

Auto/Mate Names Patrick Reilly as New Head of Marketing

ALBANY, NY, UNITED STATES, December 5, 2016 /EINPresswire.com/ -- Auto/Mate Dealership Systems announced today that Patrick Reilly has joined its team …

Anyone can be a Bi-Lingual Salesman now

Anyone can be a Bi-Lingual Salesman now

I came across an article today on a piece of new technology developed by Waverly Labs.  It is an earpiece that translates between languages.  My …

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

The Secret Sauce in Search Marketing

Secret Sauce

Go ahead and mark this down as the unpopular answer to the common question of the day. When people ask me what the secret sauce is in any truly successful search marketing program, whether through search engine optimization or PPC, my answer is never greeted with enthusiasm. The answer: manual effort.

People always want the path of least resistance. They want to hear about the easiest way to make something successful while putting in the least amount of effort. Unfortunately, the answer to the question regarding search has been made the least popular answer in marketing. Between Penguin, Panda, and other things that are happening with the Google algorithm, the ideas that used to drive SEO in particular have changed from the automated processes and systems of the past to the labor-intensive manual efforts of today.

In PPC, much of the same has been happening, though not nearly as clear as with SEO. There are still many automated PPC services and programs that work well, just not as well as the manually monitored and adjusted systems. In many cases, particularly for those who work with thousands of keywords, the automated systems still make sense overall. The time it takes to tweak such campaigns manually is often too much as the improved results may not even be noticeable.

Back to SEO. Google rewards manual effort. They like content that has been written thoughtfully with the visitors firmly in mind. They do not like spun or syndicated content. The do not like bulk links that took no effort to get. Links that are earned from high-value sources are golden; one link from a respected and relevant publication is more powerful than a thousand low-effort spam links. They like social signals that are organically generated. Real people sharing real content with their real friends – that’s much more powerful than bulk retweets or +1s.

If you want to mix the right ingredients to make the perfect secret sauce, you have to be willing to put in the effort or pay someone else to do it for you. Any system that is “turn key” or “autopilot” will fly your search marketing right into the face of a mountain. Turn your targeting computer off and use the force if you want to destroy the Death Star.

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