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Jared Hamilton
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Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Why Business Marketer’s Should Include Instagram in Their Marketing Campaigns

Staying relevant as a business in the highly competitive marketing world is not simple to do. Being creative and keeping up with the trends while trying to find newer ways to reach your audience can sometimes leave a business stuck in not really knowing which social tools will provide the best results.

The first steps business marketer’s must take in producing a successful marketing campaign, is by locating where their audience spends majority of their time online and to discover what type of content customers are attracted to the most, which at this point in time are photographs.

The amount of users on the photo-sharing social application, Instagram, is steadily increasing and is a perfect example of how companies can reach their audience, stay relevant, and trendy. Since Instagram reached 80 million users in August 2012, it goes to show that it is a place where the customers are; now the businesses need to make sure they are there too.

This infographic, “The Business Marketer’s Guide to Instagram,” created by Column Five and shared by Marketo, provides an even closer look as to why business marketer’s should include Instagram in their marketing campaigns. Click to enlarge.

The-Business-Marketers-Guide-to-Instagram-Infographic

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