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Jared Hamilton
From: Jared Hamilton
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TK Carsites

TK Carsites

Exclusive Blog Posts

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Why Business Marketer’s Should Include Instagram in Their Marketing Campaigns

Staying relevant as a business in the highly competitive marketing world is not simple to do. Being creative and keeping up with the trends while trying to find newer ways to reach your audience can sometimes leave a business stuck in not really knowing which social tools will provide the best results.

The first steps business marketer’s must take in producing a successful marketing campaign, is by locating where their audience spends majority of their time online and to discover what type of content customers are attracted to the most, which at this point in time are photographs.

The amount of users on the photo-sharing social application, Instagram, is steadily increasing and is a perfect example of how companies can reach their audience, stay relevant, and trendy. Since Instagram reached 80 million users in August 2012, it goes to show that it is a place where the customers are; now the businesses need to make sure they are there too.

This infographic, “The Business Marketer’s Guide to Instagram,” created by Column Five and shared by Marketo, provides an even closer look as to why business marketer’s should include Instagram in their marketing campaigns. Click to enlarge.

The-Business-Marketers-Guide-to-Instagram-Infographic

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